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As an old national brand, Bright Dairy Co., Ltd. (hereinafter referred to as Bright Dairy) is ranked among the top three in the industry after years of development and in 2023, the global food value is located 70th, which entering the top 100 list successfully. With the increase in the total revenue of the Chinese dairy industry, the competitive pressure on the development process of Bright Dairy is getting greater and it is easy to be hit by potential risks. This paper uses literature analysis, case analysis, data analysis, and this paper mainly studies the company's potential risks and the current situation of the company through financial statements. There are also show readers how the company continues to develop well when facing the risks and exerting its own advantages. The study of this paper concludes that in general, the development of the Bright Diary industry is relatively stable. Although it is affected by some major environmental effects of the epidemic, the potential risks are weak, so the company has a wonderful development prospect.
The immersive atmosphere created by livestream shopping enhances consumers' sense of immersion and immediacy. However, the high interactivity in livestream studios can lead to impulsive buying issues. This study identifies three core characteristics of social presence (visual attractiveness, immediate interactivity, clue multiplicity), flow experience (perceived pleasure, perceived arousal), and perceived trust as mediating variables, with impulsive buying behavior as the dependent variable. The model is constructed based on the Elaboration Likelihood Model (ELM) theory. Data analysis is conducted using SPSS 26.0 and AMOS 26.0. Results indicate that both visual attractiveness and immediate interactivity significantly influence consumers' flow experience and impulsive buying behavior, with flow experience mediating the relationship. Clue multiplicity significantly impacts consumers' perceived trust and impulsive buying behavior, with perceived trust acting as a mediator.
With the downturn in the economic situation that most companies continue to glide after COVID-19, the operation of large companies has been a concern in various fields. Apple has not been affected by the situation affected by COVID-19 in recent years and still maintains a good state of operation. This paper aims to analyze the economic situation of Apple in 2022 and predict future economic trends by data analysis and example analysis. In this way, some companies affected by the economic situation can take a lesson from Apple's case to ride out the downturn. This paper also discusses three hot topics about Apple, Including the iPhone hardware subscription plan, MR products and return on shareholder capital. It can be found that Apple has an excellent economic trend and it’s worth investing in for investors. In the end, some risks that investors may face in the future will also be evaluated for investors.
The new employee is the fresh blood of the enterprise, is the new power of the enterprise development. Especially for traditional manufacturing enterprises, the staff is generally older, lack of work passion and vitality, more urgent need for the integration and joining of young new employees. However, how to make new employees adapt to the new environment and integrate into the new collective quickly, give full play to the potential and value of new employees faster and to a greater extent, and let new employees enter the role as soon as possible is an issue that enterprises should study and think about.The purpose of this paper is to explore how to improve the integration of new employees. According to the theoretical basis and practical experience of domestic and foreign scholars, combined with objective data to show the integration of new employees, and then in-depth analysis of the factors affecting the integration of new employees. Focus on recruitment, training, compensation system and humanistic care and other aspects to find out the problems and countermeasures. Thus, the integration degree of new employees can be improved, and at the same time, the human resources management of new employees in the whole enterprise can provide a certain reference.