Series Vol. 44 , 10 November 2023
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Netflix and binge viewing have gained increasing popularity among the new generation of TV and movie viewers since they are more convenient and can provide customized watch-ing services. This paper is focused on the unique business model of Netflix and seeks to find out why it once became popular among Chinese viewers. A crucial reason is that Netflix has made a committed effort to create and promote original content. It keeps a keen eye on viewers’ needs by creating a tailored and remarkable TV viewing experience. However, the negative impacts of binge-watching behaviour cannot be ignored. It is now considered an important reason for loneliness and a low degree of cognitive function. Overall, the paper employs secondary data analysis, which offers a critical review of previously collected data in the new research area.
Netfilx, online video streaming platform, screenagers, television series
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.