Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Series Vol. 44 , 10 November 2023
* Author to whom correspondence should be addressed.
Netflix and binge viewing have gained increasing popularity among the new generation of TV and movie viewers since they are more convenient and can provide customized watch-ing services. This paper is focused on the unique business model of Netflix and seeks to find out why it once became popular among Chinese viewers. A crucial reason is that Netflix has made a committed effort to create and promote original content. It keeps a keen eye on viewers’ needs by creating a tailored and remarkable TV viewing experience. However, the negative impacts of binge-watching behaviour cannot be ignored. It is now considered an important reason for loneliness and a low degree of cognitive function. Overall, the paper employs secondary data analysis, which offers a critical review of previously collected data in the new research area.
Netfilx, online video streaming platform, screenagers, television series
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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