Series Vol. 19 , 13 September 2023
* Author to whom correspondence should be addressed.
The game industry has become the important industry in Internet industry and had a rapid growth in past five years. Thanks to this industry in the financial market has also been more and more investors and capital attention, they want to choose the game that has the maximum potential profit. We use the event study and collect the record of game release in five years to analyze the connection between official release and stock price.
game industry, event study, stock price, entertainment industry
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.