Advances in Economics, Management and Political Sciences
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Proceedings of the 2023 International Conference on Management Research and Economic Development
Series Vol. 26 , 13 September 2023
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An Analysis of the Strategies Applied to the Different Strategic Business Units of the BCG Matrix
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Abstract
When corporate organizations desire to improve their capacity for strategic planning of their product management, The BCG Matrix is one of the most well-known and effective strategic tools. The paper attempts to analysis the different portfolios of the BCG and the corresponding choices of business strategies, combining them with the product lifecycle theory and developing a corporate strategic plan in conjunction with the actual based on existing literature and data. The result shows that in the BCG Matrix, corporate strategies and products are closely linked, and a strong and competitive product can help a company penetrate the market rapidly in the face of fierce competition. It provides companies with a choice of business strategies on SBU (Strategic Business Units), and helps them plan and distribute their available resources through the strategies. According to the result, the strategic operating unit depends on its position in the diagram, different operational directions are determined, and the operational strategy has a different focus depending on the product stage.
Keywords
BCG matrix, portfolio planning, strategy planning, business organization, business improvement
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2023 International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-915371-95-9
- ISBN (Online)
- 978-1-915371-96-6
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/26/20230599
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited