Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 44 , 10 November 2023


Open Access | Article

Merger and Acquisitions of Internet Companies: A Comprehensive Analysis

Runlin Lu * 1
1 University of Florida

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 44, 221-226
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Runlin Lu. Merger and Acquisitions of Internet Companies: A Comprehensive Analysis. AEMPS (2023) Vol. 44: 221-226. DOI: 10.54254/2754-1169/44/20232236.

Abstract

With the rapid development of the Internet, the world has entered the Internet era - new technologies such as Big data, artificial intelligence and cloud computing are rapidly changing people's lifestyle and consumption concepts. At the same time, competition among internet companies is also very fierce, and after rapid growth, internet companies will also face certain business growth bottlenecks. In this context, if a company wants to expand its business scale, in addition to relying on its own endogenous growth, it usually chooses to implement mergers or acquisitions. By integrating the advantageous resources of enterprises in the same industry or upstream and downstream, the goal is to integrate the value chain, increase market share, and achieve diversified development. This article compares and analyzes two merger and acquisition cases in the Chinese internet industry, exploring the key factors behind mergers and acquisitions, and hoping to provide some inspiration for the merger and acquisition of internet enterprises.

Keywords

merger and acquisitions, Internet companies, synergistic effects, resource integration

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-109-4
ISBN (Online)
978-1-83558-110-0
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/44/20232236
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated