Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 2
Series Vol. 6 , 27 April 2023
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Access | Article
Is Digital Transformation Vital for Business in Thailand 4.0 Era: An Exploratory Study
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Abstract
Purpose: Digital Transformation has gradually become a significant phenomenon in boosting the economies of many developing countries as well as a trend of businesses in the 21st-century in various aspects. This study explores the importance of pursuing digital transformation for businesses under Thailand 4.0 economic model toward innovation and creativity. Methodology: Using qualitative approach, this study explores the role of digital transformation under Thailand 4.0 era, and the strategies that businesses should pursue for implementing digital transformation. Findings: The findings identify Management/ Executive’s vision, Business Resources, and Business Competencies as the three key factors required for the successful implementation of digital transformation in businesses. Practical implications: There is a need to fully align the perceptions of practitioners who have expertise on different digital technologies for digital business transformation or digital enterprise solutions in Thailand. Originality: The findings provide useful insights on key factors, strategies, and the common practice associated with the adoption and successful implementation of digital transformation.
Keywords
Business Competencies, Business Resources, Digital Transformation, Management Vision, Mobile Technology, Thailand 4.0
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Data Availability
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- Volume Title
- Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 2
- ISBN (Print)
- 978-1-915371-23-2
- ISBN (Online)
- 978-1-915371-24-9
- Published Date
- 27 April 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/6/20220174
- Copyright
- 27 April 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited