Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 2nd International Conference on Business and Policy Studies

Series Vol. 14 , 13 September 2023


Open Access | Article

Discussion and Suggestions on Future Growth of OPPO

Yixuan Wang * 1
1 University of Birmingham

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 14, 27-33
Published 13 September 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yixuan Wang. Discussion and Suggestions on Future Growth of OPPO. AEMPS (2023) Vol. 14: 27-33. DOI: 10.54254/2754-1169/14/20230776.

Abstract

The mobile phone market is always changing. In recent years, fashionable and cheap mobile phones like OPPO have become consumers' preferences, and their market share is also expanding. This research will make predictions about the development of OPPO in the next five to ten years. To make the forecasts reliable and convincing, the SWOT model and data from "Counterpoint" and "The Economic Times" are used. Generally, the international mobile phone market is slowly recovering, but the shortage of hardware components for Chinese brands, such as OPPO and VIVO, and the crisis between Ukraine and Russia made the expected fast recovery fail. For OPPO, its expansion is restricted by China's policy of COVID-19 and it faces serious shortages on making some core hardware components, hence in the future 5 years, OPPO is not expected to occupy much market share. However, in a future decade, it is hard to say. Although the influence of China's COVID policy restriction and the Ukrainian War is expected to disappear, the key restriction for OPPO is the limitation on components. OPPO should develop some core components independently to reduce the impact of the external supply market on the company's expansion. In addition, OPPO pays more attention to offline sales, and its sales have been greatly affected during the COVID-19 period. In the future, OPPO can expand online and other channels and can flexibly switch if similar emergencies happen in the future.

Keywords

OPPO, mobile phone market, SWOT, future prediction

References

1. XUN, H. (2018). The study of oppo mobile phone marketing strategies (Doctoral dissertation, SIAM UNIVERSITY).

2. Kang Miao. (2017). Advertising and marketing Strategy of Oppo mobile phone. Business Economics (3), 3.

3. Jin, Z. Y., Saif, M. B., Kee, D. M. H., Al Basis, G., Quttainah, M. A., Afifah, A., ... & Huang, Q. (2020). A Miss-step of Innovation and Marketing Strategies Plan: Can OPPO Find a Way Out? International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 3(3), 89-97.

4. YOLOAN, M., Timbuleng, J. A., & Korompis, M. J. A. (2020). THE MARKETING STRATEGY OF OPPO AND XIAOMI SMARTPHONE DURING COVID-19 PANDEMIC (Case Study March-July 2020) (Doctoral dissertation, UNIVERSITAS KATOLIK DE LA SALLE).

5. Yusuf, A. (2021). The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City. Budapest International Research and Critics Institute-Journal (BIRCI-Journal, 2 (1), 472–481.

6. Ha, N. (2016). Smartphone industry: The new era of competition and strategy.

7. Kabeyi, M. J. B. (2018). Michael porter’s five competitive forces and generetic strategies, market segmentation strategy and case study of competition in global smartphone manufacturing industry. IJAR, 4(10), 39-45.

8. Nakagawa, R. (2013). The Rapid Growth of The Smartphone Market in China and The "Business Ecosystem". Ritsumeikan International Studies, 25(3), 219-229.

9. Xing, Y. (2020). Global Value Chains and the Innovation of the Chinese Mobile Phone Industry. East Asian Policy, 12(01), 95-109.

10. Huimin Liu & Wei Liu (2021). Research on the internationalization strategy of Chinese smartphone enterprises -- A case study of OPPO mobile phone. Science and Technology Information, 19(9), 4.

11. Global Smartphone Market Share: By Quarter: Counterpoint Research. (2022). Retrieved 16 September 2022, from https://www.counterpointresearch.com/global-smartphone-share/

12. ABOUT - Counterpoint Research. (2022). Retrieved 16 September 2022, from https://report.counterpointre-search.com/posts/report_view/Outlook/3019

13. China Smartphone Market Share: By Quarter: Counterpoint Research. (2022). Retrieved 16 September 2022, from https://www.counterpointresearch.com/china-smartphone-share/

14. Oppo emerges as top smartphone maker in China in January 2021, Huawei loses steam: Report - ET Telecom. (2022). Retrieved 16 September 2022, from https://telecom.economictimes.indiatimes.com/news/op-po-emerges-as-top-smartphone-maker-in-china-in-january-2021-huawei-loses-steam-report/81349382?redirect=1

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:

1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).

Volume Title
Proceedings of the 2nd International Conference on Business and Policy Studies
ISBN (Print)
978-1-915371-71-3
ISBN (Online)
978-1-915371-72-0
Published Date
13 September 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/14/20230776
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated