Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 31 , 10 November 2023


Open Access | Article

The Impact of Enterprise Digital Transformation on Consumers in the Big Data Era

Aichen Zhang * 1
1 Tianjin Newchannel

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 31, 108-113
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Aichen Zhang. The Impact of Enterprise Digital Transformation on Consumers in the Big Data Era. AEMPS (2023) Vol. 31: 108-113. DOI: 10.54254/2754-1169/31/20231516.

Abstract

In the last decade, the worldwide production of data has reached 64.2 zettabytes, indicating that consumers around the world are entering an era dominated by big data. Many enterprises have begun to apply digital transformation strategies to their businesses as they see the bright future of the benefits that the application of big data can bring. Consequently, consumers worldwide have been greatly influenced by the growing number of digital transformation companies. This research will be processed by interviewing 30 people in groups, Group1, Group2, and Group 3. They discuss and analyze the various impacts of enterprises’ digital transformation on consumers by applying pie charts. By interviewing 30 people in three different groups, there is a more positive impact of digital transformation.

Keywords

digital transformation, big data, consumer

References

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4. Vial, G.: Understanding digital transformation: A review and a research agenda. The Journal of strategic information systems 28(2), 118-144 (2019).

5. Anuradha, J.: A brief introduction on Big Data 5Vs characteristics and Hadoop technology. Procedia computer science, 48, 319-324 (2015).

6. Le, T. M., Liaw, S. Y.: Effects of pros and cons of applying big data analytics to consumers’ responses in an e-commerce context. Sustainability, 9(5), 798 (2017).

7. Accenture Homepage, https://www.accenture.com/us-en/insights/digital-transformation-index, last accessed 2023.

8. China Youth Daily Homepage, http://news.cyol.com/gb/articles/2022-06/15/content_037aOSvaj.html, last accessed 2022/06/15.

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10. Zguolife Homepage, http://www.zguolife.com/news/18160.htm, last accessed 2021/03/01.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-083-7
ISBN (Online)
978-1-83558-084-4
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/31/20231516
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated