Advances in Economics, Management and Political Sciences

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Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Series Vol. 47 , 01 December 2023


Open Access | Article

The Research on the Application of Metaverse in the Cultural and Tourism Industry

Mengyuan Zhou * 1 , Yixuan Yan 2
1 Hainan University
2 Hainan University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 47, 109-113
Published 01 December 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Mengyuan Zhou, Yixuan Yan. The Research on the Application of Metaverse in the Cultural and Tourism Industry. AEMPS (2023) Vol. 47: 109-113. DOI: 10.54254/2754-1169/47/20230379.

Abstract

This research discusses the concept and characteristics of the Metaverse and the features and development of the cultural tourism industry. The Metaverse, originating from science fiction literature, is a virtual reality (VR) or augmented reality (AR) world that goes beyond the physical universe, created by technologies such as cloud computing, blockchain, big data, and the Internet of Things. The Metaverse features self-configuration, immersive experiences, and a blend of virtual and real-world elements. Meanwhile, the cultural tourism industry is the third industry developed based on cultural and ideological concepts, emphasizing the integration of culture and tourism. With the support of national policies, the industry is continuously expanding, with new cultural products and themes emerging. However, current cultural tourism develops towards homogenization and still relies on 2D methods such as videos and audio, the use of technology in the industry mainly focuses on digitization and convenience. The potential use of the Metaverse in the cultural tourism industry can enhance the immersive experiences for users and create interactive environments to bring great development impetus to the cultural tourism industry, which is also a practical way for the Metaverse technology.

Keywords

metaverse, cultural and tourism industry, interaction, virtual reality, augmented reality

References

1. Luo Youcheng. Application dilemma and legal regulation of metaverse [J/OL]. Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition): 1-13 [2023-03-01]. DOI: 10.13766/j.bhsk.1008-2204.2022.1640.

2. Rizzo, A. A., et al. (2020). Creating virtual tours of cultural heritage sites in metaverses. In S. Hammoudi, et al. (Eds.), Virtual, Augmented and Mixed Reality. Design and Interaction, Springer, pp. 181-194.

3. Feng Xuegang, Cheng Xin. Cultural and tourism metaverse: evolutionary path and industrial logic [J]. Shanghai Economic Research, 2022 (07): 70-83. DOI: 10.19626/j.cnki.cn31-1163/f.2022.07.005.

4. Shi, P., Wang, Y., & Li, Z. (2022). Research on the Prospects, Main Scenarios, Risk Challenges, Mode Path, and Countermeasures of Metaverse Application in the Cultural and Tourism Field. Journal of Guangxi Normal University (Philosophy and Social Sciences Edition), 58(04), 98-116. DOI: 10.16088/j.issn.1001-6597.2022.04.009.

5. Feng Xuegang, Cheng Xin. Cultural and tourism metaverse: a new model of technological empowerment for integrated development of culture and tourism [J]. Journal of Tourism, 2022, 37(10): 8-10. DOI: 10.19765/j.cnki.1002-5006.2022.10.005.

6. Gao Feng. "Development strategy of domestic tourism industry in the early stage of the 14th Five-Year Plan." Tourism Overview, 15(2021): 184-186. DOI: CNKI:SUN:LYZL.0.2021-15-055.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
ISBN (Print)
978-1-83558-141-4
ISBN (Online)
978-1-83558-142-1
Published Date
01 December 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/47/20230379
Copyright
01 December 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated