Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 43 , 10 November 2023


Open Access | Article

Analysis of Bosideng’s Strategic Transformation

Yuhan Chen * 1
1 Shanghai University of Finance and Economics

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 43, 70-78
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yuhan Chen. Analysis of Bosideng’s Strategic Transformation. AEMPS (2023) Vol. 43: 70-78. DOI: 10.54254/2754-1169/43/20232129.

Abstract

With the rapid development of economics, customers tend to favour clothes that are fashionable, light and comfortable, so the competition in the clothing industry is fierce. In order to gain steady growth and an advantageous position, companies have to transform to adapt to the changing environment. This paper concentrates on Bosideng, which is in the leading position in the clothing industry and has transformed successfully, so it can be a great example. This article uses case study: firstly, the article introduces the background of its transformation, using Porter’s five forces model and SWOT analysis to explain why Bosideng needs to transfer. Then, citing the 4P model to analyze how Bosideng could transform successfully. At last, through financial analysis, Bosideng has achieved better financial performance after the transformation, which means that the transformation is effective. From the case study, it is clear that when diversification could not sustain the company’s development, going back to the main business might be a wise choice. This article’s analysis might provide some experience for other companies.

Keywords

Bosideng, transformation, financial analysis

References

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7. Fanqi Liao. Research on financial performance of Bosideng under strategic transformation[D]. Guizhou University of Finance and Economics, 2022. DOI:10.27731/d.cnki.ggzcj.2022.000140.

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-107-0
ISBN (Online)
978-1-83558-108-7
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/43/20232129
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated