Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 31 , 10 November 2023


Open Access | Article

Improving Marketing Strategies through Big Data: Analysis and Countermeasures

Yidier Li * 1
1 Tianjin Foreign Studies University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 31, 114-118
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yidier Li. Improving Marketing Strategies through Big Data: Analysis and Countermeasures. AEMPS (2023) Vol. 31: 114-118. DOI: 10.54254/2754-1169/31/20231517.

Abstract

The rapid development of big data technology in recent years has profoundly impacted all industries, including the marketing sector. As the internet has become increasingly ubiqui-tous, consumer behavior is being increasingly recorded digitally. The critical role of mar-keting in enterprise development is accentuated by the emergence of big data as a driving force in contemporary societal progression. To optimize marketing strategies, enterprises must analyze their operations within the context of big data, identify the associated oppor-tunities and challenges, and formulate effective marketing approaches. This, in turn, will promote the implementation of strategic marketing plans, laying a robust foundation for sustainable enterprise growth.

Keywords

marketing strategies, big data, analysis, and countermeasures

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-083-7
ISBN (Online)
978-1-83558-084-4
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/31/20231517
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated