Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 31 , 10 November 2023
Open
Access | Article
Improving Marketing Strategies through Big Data: Analysis and Countermeasures
* Author to whom correspondence should be addressed.
Abstract
The rapid development of big data technology in recent years has profoundly impacted all industries, including the marketing sector. As the internet has become increasingly ubiqui-tous, consumer behavior is being increasingly recorded digitally. The critical role of mar-keting in enterprise development is accentuated by the emergence of big data as a driving force in contemporary societal progression. To optimize marketing strategies, enterprises must analyze their operations within the context of big data, identify the associated oppor-tunities and challenges, and formulate effective marketing approaches. This, in turn, will promote the implementation of strategic marketing plans, laying a robust foundation for sustainable enterprise growth.
Keywords
marketing strategies, big data, analysis, and countermeasures
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-083-7
- ISBN (Online)
- 978-1-83558-084-4
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/31/20231517
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited