Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 54 , 01 December 2023
Open
Access | Article
Analysis of Tesla's Marketing Strategy Model
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Abstract
A prominent American electric vehicle and renewable energy company, with a history of leadership and innovation in the automotive sector, Tesla has consistently pioneered advancements. This study explores Tesla’s synchronization of online and offline marketing tactics, and probes how Tesla’s dual marketing approaches, online and offline, complement each other through employing a case study method, which encompasses distinct brand positioning, emphasis on digital and regional strategies, active social media integration, seamless online-offline interplay, and varied advertising methods such as word-of-mouth and pricing techniques. Tesla’s robust collaborations within the supply chain further fortify its competitive standing. The findings sustain Tesla’s market leadership and hold broader implications. They contribute to heightened market competitiveness, shed light on marketing models for emerging markets, reveal the potential of digital marketing, and even inspire the transformation of traditional automotive business practices. Today, Tesla cars already occupy a very high market share. Compete in the market through several different strategic approaches. Now people need to study what kind of model and supply chain can make this brand popular and successfully pay for it.
Keywords
market competitiveness, emerging market models, digital marketing potential, business transformation
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-155-1
- ISBN (Online)
- 978-1-83558-156-8
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/54/20230873
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited