Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 44 , 10 November 2023
Open
Access | Article
Analysis of the Tactics of NBA Pricing Tickets
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Abstract
Despite the effects of the economic crisis, the United States has maintained its position as a global leader in the innovation of professional sports development, drawing attention to the progress of its professional stadiums. The ultimate goal of stadium marketing is to attract more spectators to enter the stadium to watch the game and bring more economic income through the sale of tickets, and the audience needs to buy corresponding tickets to enter the stadium to watch the game according to their own needs, so that the price of tickets can have interactions between the audience and the stadium. This study combines a literature review and critical analysis to investigate NBA ticket pricing. The paper confirms that, in general, ticket prices go up as proximity to the action on the field increases, and that teams based in large basketball markets charge more than those in smaller markets.
Keywords
NBA, ticket pricing, basketball market
References
1. Peng Xiaoyi. An Analytical Study on Ticket Pricing of NBA/NHL Professional Stadiums in the United States[D]. Central China Normal University, 2011, 33-35.
2. Heather J. Lawrence.James Kahler. Ron T, Conton. An Examination of Luxury Suite Ownership in ProfessionaSports [M]. Elsevier, 2007, 101-102.
3. Seating Charts, 2022. https://www.wellsfargocenterphilly.com/assets/img/Updated-76ers-Seating-Chart-v7-copy-8f7e1aa8d1.png
4. Seat Geek, 2022. https://seatgeek.com/
5. The Economics of Sports Facilities and Their Communities [J] . John Siegfried,Andrew Zimbalist. The Journal of Economic Perspectives . 2000 (3).
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7. NBA Fan Cost Index of Team Marketing Report, 2022. https://teammarketing.com/fci/2021-22-nba-fan-cost-index/
8. Alder Almo, Knicks remain as most expensive NBA team to watch, 2022. https://empiresportsmedia.com/new-york-knicks/knicks-remain-as-most-expensive-nba-team-to-watch/#:~:text=According%20to%20Team%20Marketing%20Report%27s,single%20general%20ticket%20costing%20%24186.3
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-109-4
- ISBN (Online)
- 978-1-83558-110-0
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/44/20232174
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited