Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 44 , 10 November 2023


Open Access | Article

Analysis of the Tactics of NBA Pricing Tickets

Pengshen Yang * 1
1 New York University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 44, 8-13
Published 10 November 2023. © 10 November 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Pengshen Yang. Analysis of the Tactics of NBA Pricing Tickets. AEMPS (2023) Vol. 44: 8-13. DOI: 10.54254/2754-1169/44/20232174.

Abstract

Despite the effects of the economic crisis, the United States has maintained its position as a global leader in the innovation of professional sports development, drawing attention to the progress of its professional stadiums. The ultimate goal of stadium marketing is to attract more spectators to enter the stadium to watch the game and bring more economic income through the sale of tickets, and the audience needs to buy corresponding tickets to enter the stadium to watch the game according to their own needs, so that the price of tickets can have interactions between the audience and the stadium. This study combines a literature review and critical analysis to investigate NBA ticket pricing. The paper confirms that, in general, ticket prices go up as proximity to the action on the field increases, and that teams based in large basketball markets charge more than those in smaller markets.

Keywords

NBA, ticket pricing, basketball market

References

1. Peng Xiaoyi. An Analytical Study on Ticket Pricing of NBA/NHL Professional Stadiums in the United States[D]. Central China Normal University, 2011, 33-35.

2. Heather J. Lawrence.James Kahler. Ron T, Conton. An Examination of Luxury Suite Ownership in ProfessionaSports [M]. Elsevier, 2007, 101-102.

3. Seating Charts, 2022. https://www.wellsfargocenterphilly.com/assets/img/Updated-76ers-Seating-Chart-v7-copy-8f7e1aa8d1.png

4. Seat Geek, 2022. https://seatgeek.com/

5. The Economics of Sports Facilities and Their Communities [J] . John Siegfried,Andrew Zimbalist. The Journal of Economic Perspectives . 2000 (3).

6. Tactics used by sports organizations in the United States to increase ticket sales [J] . Dennis R. Howard,John L. Crompton. Managing Leisure . 2004 (2).

7. NBA Fan Cost Index of Team Marketing Report, 2022. https://teammarketing.com/fci/2021-22-nba-fan-cost-index/

8. Alder Almo, Knicks remain as most expensive NBA team to watch, 2022. https://empiresportsmedia.com/new-york-knicks/knicks-remain-as-most-expensive-nba-team-to-watch/#:~:text=According%20to%20Team%20Marketing%20Report%27s,single%20general%20ticket%20costing%20%24186.3

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-109-4
ISBN (Online)
978-1-83558-110-0
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/44/20232174
Copyright
10 November 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated