Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 36 , 10 November 2023


Open Access | Article

Microsoft's Acquisition of Activision Blizzard: SWOT and Prospect Analysis

Yuhao Hu 1 , Fengxi Li 2 , Linger Mao * 3
1 Zhengzhou University
2 Hainan Middle School
3 City University of London

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 36, 85-92
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yuhao Hu, Fengxi Li, Linger Mao. Microsoft's Acquisition of Activision Blizzard: SWOT and Prospect Analysis. AEMPS (2023) Vol. 36: 85-92. DOI: 10.54254/2754-1169/36/20231789.

Abstract

In this era of raging pandemic, a growing number of people pay attention to games. A stunning piece of news has just been released, causing a shockwave in the gaming community. The acquisition of Activision Blizzard by Microsoft is expected to be completed in fiscal year 2023, as announced by Microsoft. As a console game player, it made a decision to conduct a thorough SWOT analysis of the acquisition's effects from eight different perspectives, with a particular focus on its impact on the development of the Metaverse. This report discusses Microsoft's proposed accession of Activision Blizzard, including some implicit impacts on being product requests, labour requests and on product requests that don't presently live but may develop in the future. For this acquisition, the industry generally believes that both Microsoft and Activision Blizzard are poised to benefit mutually, resulting in a win-win situation, and this report show the potential for the internet industry and VR technology to replace many aspects of people's lives, and how Microsoft's acquisition of Activision Blizzard could help to create new social trends while facing challenges such as aligning production models, managing IP exclusivity, and maintaining their competitive advantage and corporate culture. Therefore, it is advisable to give greater attention to this acquisition and consider making prudent investments of free time.

Keywords

acquisition, data science, VR

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-093-6
ISBN (Online)
978-1-83558-094-3
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/36/20231789
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated