Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 38 , 10 November 2023


Open Access | Article

Research on Enterprise Development Strategies of Online Conference and Office Platform in the Post-epidemic Era – Using Tencent Meeting as an Example

Meixi Liu * 1
1 Shenyang Ligong University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 38, 35-43
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Meixi Liu. Research on Enterprise Development Strategies of Online Conference and Office Platform in the Post-epidemic Era – Using Tencent Meeting as an Example. AEMPS (2023) Vol. 38: 35-43. DOI: 10.54254/2754-1169/38/20231882.

Abstract

Thanks to the surge in demand as a result of the catalytic effect of the epidemic and the rapid development of increasingly mature cloud computing technology in recent years, the online office meeting platform has formed a certain scale of users and a particular working system in all sectors of society. Nowadays, online conference platform enterprises have basically formed, and the competition of various cloud conference platforms is becoming increasingly fierce under the mixed office trend in the post-epidemic era. How to achieve user retention and expand new users to enhance market share, how to transform the existing traffic to enhance brand power, and how to adjust policies to accelerate the commercialization process have become an inevitable major test for online conference platform enterprises. Since the realization of sustainable development is closely related to the product definition and ecological layout of the platform, taking TencentMeeting as an example, this paper analyzes the development history and ecological layout of the TencentMeeting platform, examines the internal and external environment, advantages, and disadvantages of TencentMeeting with SWOT model, and finally puts forward relevant suggestions on the products and ecology of TencentMeeting based on the current environment.

Keywords

TencentMeeting, online meeting, office platform, SWOT analysis, strategy research

References

1. The 51st Statistical Report on the Development of China's Internet, 26(2023).

2. Jiang,J.,Hu,J.,Li,S., Research on the impact of enterprise social work platform application on employees' sense of meaning of online office work, Human resource development in China 39(10),6-19(2022)

3. Li,Z., Discussion on the construction of cloud conference video system, China media technology(4),138-141(2022)

4. Yuan,Z., How to solve the problem of Online Office Platform, China equipment engineering(8),3-4(2021)

5. China Video Conferencing Industry Research Report 2020, Research Report Series of iResearch Consulting (the 6th issue of 2020).: Shanghai IResearch Market Consulting Co., LTD.,6(2020)

6. Liu,Y.,Hou,J., Research on Marketing strategy of online office platform -- taking TencentMeeting as an example, Economic Research Guide No.506(12), 48-50(2022)

7. Li,T., Research on the Development Strategy of International Communication of Tianjin University of Technology,(2008)

8. Ye,C., The demand for telecommuting surges, TencentMeeting expands by more than 1 million core in 8 days, Age of Fintech(02),95(2020)

9. Yi,J., Research on the applicability of WeCom in mobile office, Digital Technology and Application 38(3),63-64(2020)

10. Zhang,Y.,Tai,Y., A Study on person-post Matching, Active Socialization and Job Performance of New Employees in On-site + Remote Office Model, Science and Technology(11),79-84(2021)

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-097-4
ISBN (Online)
978-1-83558-098-1
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/38/20231882
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated