Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 38 , 10 November 2023


Open Access | Article

From Marketing to Supply Chain Management: A More Flexible Supply Chain System Through Increased Costs

Tao Jiangyi * 1
1 Beijing Jiao Tong University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 38, 64-69
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Tao Jiangyi. From Marketing to Supply Chain Management: A More Flexible Supply Chain System Through Increased Costs. AEMPS (2023) Vol. 38: 64-69. DOI: 10.54254/2754-1169/38/20231888.

Abstract

The combination of marketing and supply chain management can maximize the benefits of enterprises. However, this method is not very common in all enterprises nowadays, mainly due to the unattainable coordination ability and flexible supply chain. It is already known that the factors limiting the flexibility of the supply chain are basically related to its three key links: procurement, operations and logistics. This paper assumes a positive relationship between sales revenue and operating cost and obtains their relationship through linear regression analysis and correlation analysis on Carnival Corporation & Plc’s worldwide data from 2008 to 2022. Finally, positive relationships were found and confirmed, as well as highly correlated results. The results show that the factor restricting the supply chain to achieve better marketing response lies in cost control. Better operating costs and logistics costs can achieve better sales revenue and profit sources.

Keywords

supply chain management, marketing strategy, business analysis, linear aggression, correlation analysis

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-097-4
ISBN (Online)
978-1-83558-098-1
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/38/20231888
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated