Advances in Economics, Management and Political Sciences

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Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Series Vol. 58 , 20 November 2023


Open Access | Article

Market Analysis and Competitive Strategy Research of Duopoly Market —Take McDonald’s and KFC as Examples

Shujing Lin * 1
1 University of Washington

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 58, 140-146
Published 20 November 2023. © 20 November 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Shujing Lin. Market Analysis and Competitive Strategy Research of Duopoly Market —Take McDonald’s and KFC as Examples. AEMPS (2023) Vol. 58: 140-146.

Abstract

In a duopoly, the two businesses will typically compete with one another to keep the market from becoming a monopoly, in which a single business controls the whole market. This research paper analyzes the strategies that McDonald’s and Kentucky Fried Chicken (KFC) use in the duopoly market to understand the real world better using economic models by introducing the history of the development of these two fast food companies and analyzing their similarities and differences to find out the potential or already existing problems and the solutions to them. After entering China, KFC and McDonald’s became the “old enemy” for over 20 years. Still, the continuous evolution and change in the process of brand localization, so that they slowly from the “irreconcilable” relationship slowly became “hand in hand”, at least in the competition in the same industry, the smoke between the two is not so strong. Whether it is the grounding of KFC or the persistence of McDonald’s personality, they have undoubtedly found their development path in the Chinese market.

Keywords

competitive strategy, duopoly market, McDonald’s, Kentucky Fried Chicken

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
ISBN (Print)
978-1-83558-207-7
ISBN (Online)
978-1-83558-208-4
Published Date
20 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
Copyright
20 November 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated