Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 58 , 20 November 2023
Open
Access | Article
Market Analysis and Competitive Strategy Research of Duopoly Market —Take McDonald’s and KFC as Examples
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Abstract
In a duopoly, the two businesses will typically compete with one another to keep the market from becoming a monopoly, in which a single business controls the whole market. This research paper analyzes the strategies that McDonald’s and Kentucky Fried Chicken (KFC) use in the duopoly market to understand the real world better using economic models by introducing the history of the development of these two fast food companies and analyzing their similarities and differences to find out the potential or already existing problems and the solutions to them. After entering China, KFC and McDonald’s became the “old enemy” for over 20 years. Still, the continuous evolution and change in the process of brand localization, so that they slowly from the “irreconcilable” relationship slowly became “hand in hand”, at least in the competition in the same industry, the smoke between the two is not so strong. Whether it is the grounding of KFC or the persistence of McDonald’s personality, they have undoubtedly found their development path in the Chinese market.
Keywords
competitive strategy, duopoly market, McDonald’s, Kentucky Fried Chicken
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-207-7
- ISBN (Online)
- 978-1-83558-208-4
- Published Date
- 20 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- Copyright
- 20 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited