Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 29 , 10 November 2023


Open Access | Article

Examining Network Effects and Platform Differentiation in Trend Community E-commerce: Case Study of Poizon

Junjie Zhao * 1
1 Wuhan University of Technology

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 29, 76-80
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Junjie Zhao. Examining Network Effects and Platform Differentiation in Trend Community E-commerce: Case Study of Poizon. AEMPS (2023) Vol. 29: 76-80. DOI: 10.54254/2754-1169/29/20231353.

Abstract

With the rapid rise of platform-based enterprises in the digital economy, particularly in the post-epidemic era, online sales have become the primary sales channel for trendy goods. Many platform-based enterprises that combine community and e-commerce attributes have flourished. This paper examines the network effect of community e-commerce platforms in the trend industry, using Poizon as a case study. The success of Poizon provides valuable insights for similar enterprises, and network effects are one of the keys to its success. How-ever, Poizon still faces some challenges, which are analyzed from the perspective of net-work effects, and corresponding solutions are proposed. Chapter two provides an overview of network effects in the network platform economy, while chapter three analyzes the net-work effect of Poizon as a power-flow community e-commerce platform. Finally, chapter four concludes the paper.

Keywords

network effects, platform differentiation, trend community e-commerce, Poizon

References

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3. Wang, Q. An analysis of the development of mobile social e-commerce in China. Industry and Technology Forum 5, 29-30 (2013).

4. Wan, Y., Ning, T., Liu, Y., Gao, J.: A study on the difference of the influence of the second-hand e-commerce community on the transaction intention of the buyer and seller: from the perspective of social telepresence. Journal of Beijing University of Posts and Telecommunications Science 23(06), 45-54 (2021).

5. Li, F., Yin, H.: Study the distribution of marketing resources considering network effect. Industrial Engineering and Management 27(01), 30-39 (2022).

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-079-0
ISBN (Online)
978-1-83558-080-6
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/29/20231353
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated