Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 32 , 10 November 2023
Open
Access | Article
Research on McDonald’s Business Strategy in China
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Abstract
People's pace of life is accelerating due to advances in science and technology as well as rising economic standards.In such a fast era, people need to get delicious and nutritious food in a short time. There are many fast food products that have found this business opportunity. McDonald's has been able to capture the hearts and minds of Chinese consumers and has been able to dominate the fast food industry in China despite numerous reported shortcomings, which is because it has an excellent business strategy. This research will therefore analyse McDonald's business strategy through a SWOT analysis and marketing mix with the aim of discussing how McDonald's has achieved such success and analysing areas where it needs to improve in order to promote the development of the fast food industry as a whole.
Keywords
McDonald’s, business, marketing, SWOT analysis
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-085-1
- ISBN (Online)
- 978-1-83558-086-8
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/32/20231576
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited