Advances in Economics, Management and Political Sciences

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Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅰ

Series Vol. 3 , 21 March 2023


Open Access | Article

NFT Popularity -- Digital Artwork and Baudrillard's Theory of Consumption Alienation

Hongtao Ma * 1
1 Beijing International Study University, Nanli Community, Dingfu Town, Chaoyang District, Beijing Municipality, PRC

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 3, 63-69
Published 21 March 2023. © 21 March 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Hongtao Ma. NFT Popularity -- Digital Artwork and Baudrillard's Theory of Consumption Alienation. AEMPS (2023) Vol. 3: 63-69. DOI: 10.54254/2754-1169/3/2022764.

Abstract

With the popularity of 2021 NFT digital art, some concepts that people pay little attention to are gradually coming into people’s view. In the transaction process of digital artworks, the introduction of blockchain technology, the application of Non-Fungible Token (NFT) and other technologies or concepts gradually make it possible to sell a large number of digital products with cultural symbol characteristics. Therefore, the post-modernity era, which is composed of simulacra and new technologies, cultures and social forms, has arrived, as the French scholar Jean Baudrillard said. NFT art formally marks the end of the modern era dominated by production, industrial capitalism. This paper will explore the relationship between consumption alienation and the popularity of digital art through the perspective of consumption alienation put forward by Baudrillard

Keywords

Consumer Alienation, NFT, Digital Art, Consumerism

References

1. Shu Ling. (2011). Philosophical Considerations on the "Alienated Consumption Theory" of Ecological Marxism.

2. Nadini, M, Alessandretti, L. , Giacinto, F. D. , Martino, M. , Aiello, L. M. , & Baronchelli, A. . (2021). Mapping the nft revolution: market trends, trade networks and visual features. Papers.

3. Bell, & Daniel. (1976). Die Zukunft der westlichen Welt (The cultural contradictions of capitalism, dt.). Kultur und Technol. Fischer.

4. Marx, & Liu Pikun. (1979). Manuscript of Economics and Philosophy in 1844. People's Publishing House.

5. Versveen, E. (2021). Capitalism and alienation: towards a marxist theory of alienation for the 21st century. European Journal of Social Theory, 136843102110215.

6. Baudrillard, J. (1996). The System of Objects.

7. Baudriya Xia Ying. (2009). Pour une Critique de I'economie politique du Signe. Nanjing University Press.

8. Li Jiatu, & Zhou Jie. (2013). Political Economy and Taxation: On the Principles of Political Economy and Taxation. Huaxia Press.

9. Chalkias, K. (2021). Crypto collectibles, museum funding and openglam: challenges, opportunities and the potential of non-fungible tokens (nfts). Applied Sciences, 11.

10. Wang Dan. (2021). Hot NFT, Tuyere or bubble. Financial Expo (Fortune)(10),85-86.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅰ
ISBN (Print)
978-1-915371-15-7
ISBN (Online)
978-1-915371-16-4
Published Date
21 March 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/3/2022764
Copyright
21 March 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated