Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Series Vol. 52 , 01 December 2023
* Author to whom correspondence should be addressed.
Commando-style tourism is a high-intensity, economical, and tight travel mode that has emerged in China since this year. At the same time, it also meets the needs of diversified consumption and relatively high consumption quality and has been favored by young tourists, especially college students. The rise of commando-style tourism has impacted the supply and demand of products and services in the traditional tourism market, thus changing the product structure and time-space structure of the tourism market, promoting the competition between industry consolidation and the market, and urging tourism enterprises to constantly adjust and optimize their products to meet the needs of consumers. This paper introduces the background of the rise of commando-style tourism and its present situation. Analyzing the data from the Ministry of Culture and Tourism, Tongcheng Research Institute and other professional institutions and using the research method of data analysis method shows the dynamic promotion of supply and demand to the tourism market structure. At the same time, the paper gives some countermeasures and suggestions for the follow-up development of commando-style tourism from three perspectives: government, enterprises, and consumers.
supply, demand, market structure, tourism market
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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