Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 9 , 13 September 2023
Open
Access | Article
The Financial Performance Analysis of Adidas
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Abstract
This article uses Adidas as a case study of financial performance analysis to evaluate the decision to invest in the brand or not. Adidas has just been through the COVID-19 period with the demand for expansion of their digital efforts. It is worthwhile to examine Adidas' performance in detail to obtain a better understanding of the techniques employed by the company and how the company functioned during this particular period. Ratio analysis on three of Adida’s financial statements and its track record is demonstrated. Then, risk factors are evaluated by using Porter's Five Forces analysis and SWOT analysis. Finally, dividend history is also critical to reflect the income for investors. This article provides investors with a method to analyze the state of the company's operations. Hope to shed some light on how to analyze whether a company is suitable for investment.
Keywords
financial statements, strategy, risk, stock performance
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-45-4
- ISBN (Online)
- 978-1-915371-46-1
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/9/20230369
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited