Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1
Series Vol. 5 , 24 April 2023
Open
Access | Article
Research on the Marketing Strategy of Domestic Beauty Brands —Taking Florasis as an Example
* Author to whom correspondence should be addressed.
Abstract
In recent years, with the continuous development of the Internet, people have received more information among them. The market for domestic cosmetics is becoming larger and larger in this era, even setting off a "national tide fever," and its competition is also very fierce. Florasis has successfully occupied a leading position in the domestic cosmetics industry by virtue of its novel concept of "Oriental color makeup, flower-based makeup." This paper takes Florasis as the research object, analyzes its advantages and problems in marketing, and provides reference and avoidance for other domestic cosmetics.
Keywords
Domestic Cosmetics, Florasis, Marketing Strategy
References
1. Li ZK, Cheng WY, Research on the Marketing Strategy of Domestic Cosmetics under the Background of New Media -- Taking Florasis as an Example, THE BUSINESS CIRCULATE, 23-25(2022)
2. Cai BY, Yan ZB, Zhu W. A Study on the Problems and Countermeasures in the Marketing of Domestic Cosmetic Enterprise--Taking the lark as an example, THE BUSINESS CIRCULATE, 9-11(2022)
3. Yang XM, Song ZY, Research on the Marketing Strategy of China-Chic Beauty Brand under the Consumption Characteristics of the Z Era -- Taking Florasis as an Example, XDYX, 49-51(2022)
4. Shen CY, Digital Marketing of Domestic Cosmetics in the New Media Era-- Taking Florasis and Perfect Diary as Examples, Business Research, 11-15(2022)
5. Zhang YH, Xu TY, Jiang ZX, Analysis of marketing principles in the cosmetics industry -- Take Esteban as an example, Contemporary Economy, 84-86(2019)
6. Yang JL, How does the cosmetics industry compete for the first opportunity in the emerging market environment, Brand Planning, 19-21(2020)
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1
- ISBN (Print)
- 978-1-915371-21-8
- ISBN (Online)
- 978-1-915371-22-5
- Published Date
- 24 April 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/5/20220056
- Copyright
- 24 April 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited