Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 29 , 10 November 2023
Open
Access | Article
“Live Streaming + MICE”: A Study on Its Influence in the New Media Age
* Author to whom correspondence should be addressed.
Abstract
In the era of new media, all industries are going digital. It is inevitable for the exhibition industry to conduct digital transformation. After the coronavirus pandemic in 2020, MICE (Meetings, Incentives, Conferencing, Exhibitions) saw a better industrial structure. Many online conferences and exhibitions have increased around the world. Live streaming, as an effective approach to new media communication, has dramatically driven online produc-tion. It has also helped the exhibition industry gather information and interact with peers in this era. In addition, it has promoted the economic benefits of the MICE industry. By adopting the interview method, 12 people in the MICE industry have been covered. The main purpose is to know how live streaming is utilized in the MICE industry. The paper summarized the model of "live streaming + MICE" and found many advantages of the model. Also, it introduced the limitations of live streaming employed in the MICE indus-try. The interviewer put forward some suggestions for the operation and live streaming of MICE companies in the hope of helping the MICE industry accelerate the digital transfor-mation and improve the economic benefits of the industry.
Keywords
live streaming, MICE, new media
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-079-0
- ISBN (Online)
- 978-1-83558-080-6
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/29/20231354
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited