Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 48 , 01 December 2023
Open
Access | Article
Case Study Based on Pang Donglai Trading Group
* Author to whom correspondence should be addressed.
Abstract
Pang donglai Business Group is a regional retail enterprise. The main purpose of this article is to analyze the situation of the Pang donglai Business Group in the local market, find the main reasons why the group cannot expand, analyze the group's disadvantages and provide solutions. Propose specific strategic management strategies for the development of the group to help the group achieve better development, and also provide solutions and reference examples for local enterprises that encounter similar situations or have corresponding problems. By researching and comparing the strategies of other retail companies, and analyzing Pang donglai's corporate values, the authors point out that regional retail enterprises need to have clear goals and positioning to target corresponding customer groups in the current market environment to compete with foreign and large domestic chain retail groups. Combined with the local business environment, strengthen trade relations with farmers, abandon customer groups in first-tier cities, and develop markets in rural areas.
Keywords
China, supermarket, development strategy
References
1. Zhang, Y. (2018) Study on the development strategy of fat donglai group [D]. Hebei GEO University.
2. Zhang, J.M., Jing, M.M. (2015). Research on corporate culture reengineering based on enterprise life cycle theory——Take Pang donglai Trading Group as an example[J]. Academic Forum, 38(11), 123-128.
3. Li, F.,Jia, S.X., Wang, J.Y. (2015).Business Model Innovation Elements and Paths of Chinese Retail Enterprises——A Case Study Based on Pang donglai[J].Technology Economics,,34(01), 37-45.
4. Singh, H. (2006).The importance of customer satisfaction in relation to customer loyalty and retention[J]. Academy of Marketing Science, 60(193-225), 46.
5. Suresh, M., Mahadevan, G., Abhishek, R. D. (2019).Modelling the factors influencing the service quality in supermarkets[J]. International Journal of System Assurance Engineering and Management, 10, 1474-1486.
6. Fan, J.B. (2021). Research on the construction of core competitiveness of local retail enterprises[J].Cooperative economy and technology, No.650(03), 95-97.
7. Xi, G., Zhen, F., Cao, X., & Xu, F. (2020). The interaction between e-shopping and store shopping: empirical evidence from Nanjing, China. Transportation Letters, 12(3), 157-165.
8. Ellickson, P. B. (2013). Supermarkets as a natural oligopoly[J]. Economic Inquiry, 51(2), 1142-1154.
9. Dai, M., Liu, L. (2020). Risk assessment of agricultural supermarket supply chain in big data environment[J]. Sustainable Computing: Informatics and Systems, 28, 100420.
10. Zheng, Q., Chen, J., Zhang, R., et al. (2020).What factors affect Chinese consumers’ online grocery shopping? Product attributes, e-vendor characteristics and consumer perceptions[J]. China Agricultural Economic Review, 12(2), 193-213.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-143-8
- ISBN (Online)
- 978-1-83558-144-5
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/48/20230429
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited