Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1
Series Vol. 5 , 24 April 2023
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Access | Article
The Influence of We Media on the Brand Construction of Agricultural Products -- Based on Xin Nong Ren Brother Yang’s Case Study
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Abstract
This paper studies the influence of We Media on the brand construction of agricultural products and takes Xin Nong Ren Brother Yang as an example to make an in-depth analysis. This paper finds that compared with traditional media, We Media has strong advantages in strengthening the awareness of enterprise and government brand construction, improving brand credibility, expanding sales channels, digging brand culture, building brand image, and increasing user engagement. We Media is helpful to the construction of agricultural products brands and the revitalization of rural economies. This paper is expected to provide reference for We-media to efficiently empower the brand construction of agricultural products and provide reference for the implementation of rural revitalization strategy and the issues relating to agriculture, rural areas, and rural people.
Keywords
We Media, Agricultural Product Brands, Traditional Media, Xin Nong Ren Brother Yang
References
1. Zhao Jie. Analysis of Complementarity between we media and traditional media news communication [J]. China Newspaper Industry, 2021,(06):26-27.
2. Hai Qin. Research on marketing strategy of tea enterprises in We Media era [J]. Tea in Fujian, 2021,43(02):66- 68.
3. Zhang Mengjun. Research on brand construction of Jianzhan in northern Fujian based on We-media platform [J]. Time-honored Brand Marketing, 2022(04):3-5.
4. Lin Yinan, Gao Ming, Shang Qiuping. A new mode of e-commerce based on we-media communication [J]. China Auto-id, 2021(03):47-48.
5. Zhang Yue. Vertical Plus Sharing: Analysis of video We-media business model [J]. Audio-visual Industry, 2018(01):63-65.
6. Liu Jianan. The importance of the design of the brand recognition system of Chengde characteristics [J]. Timehonored Brand Marketing, 2022(03):10-12.
7. Wang Shaoting. Research on Strategy of regional fruit brand construction in Guangdong Province in We Media era [J]. Agriculture & Technology, 2022,42(09):171-174.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1
- ISBN (Print)
- 978-1-915371-21-8
- ISBN (Online)
- 978-1-915371-22-5
- Published Date
- 24 April 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/5/20220059
- Copyright
- 24 April 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited