Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2023 International Conference on Management Research and Economic Development
Series Vol. 21 , 13 September 2023
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Research on the Development of Beauty Brand Marketing Based on SWOT Analysis: Taking Florasis as an Example
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Abstract
With the rapid development of the domestic economy, China's cosmetics industry has maintained a steady growth momentum, and domestic beauty brands such as Florasis have been loved by a large number of consumer groups. This paper conducts a SWOT analysis on Florasis's current situation and target consumers, so as to specifically analyze Florasis's current marketing strategy. It can be concluded that, with unique brand positioning and safe product ingredients, Florasis is good at using the advantages of network marketing and promotion to make up for its disadvantages in operation and management. By grasping the blank market of oriental classical beauty makeup and using the marketing strategy of online and offline simultaneous promotion such as star effect, IP joint name, and KOL promotion, Florasis enhances its brand awareness and will open up overseas markets in the future.
Keywords
Florasis, SWOT analysis, marketing
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2023 International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-915371-85-0
- ISBN (Online)
- 978-1-915371-86-7
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/21/20230243
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited