Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 16 , 13 September 2023
Open
Access | Article
Analysis of the Development of the Social Media Industry in the Context of the Internet - Taking the Little Red Book App as an Example
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Abstract
When the 5G era comes, everyone is inseparable from the Internet, and the media industry has gradually entered the Internet era. Around the Internet, the media industry has undergone multiple changes. Some researchers believe that the Internet has played a role in promoting the development of the media industry, while other researchers believe that the widespread use of the Internet is not good for the media industry. In response to this issue, researchers hold their own opinions, and there is no unified explanation. The research topic of this essay is the media industry under the background of the Internet, and the SWOT model is used for analysis. The results show that although there are some problems in the development of the media under the background of the Internet, it is not impossible to solve. Once handled properly, the two are not mutually exclusive, but can achieve perfect integration, and the Internet will be a major catalyst for the development of the media industry.
Keywords
social media, digital technologies, Little Red Book, SWOT model
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-75-1
- ISBN (Online)
- 978-1-915371-76-8
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/16/20230980
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited