Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 29 , 10 November 2023
Open
Access | Article
Impact of COVID-19 on OTA Platforms and Development: A Case Study of Ctrip
* Author to whom correspondence should be addressed.
Abstract
This paper examines the impact of the epidemic on China’s online travel platforms and how the online travel platform Ctrip has responded and developed. Through a case study of Ctrip, the impact and response measures of Ctrip under the impact of the epidemic are studied, and response strategies are proposed for other enterprises. The academic signifi-cance of this paper is to explore the impact and rebound experiences of enterprises under sudden public crises and to study the crisis response ideas of Chinese enterprises; the prac-tical significance is to retrace the response and recovery process of Ctrip under great un-certainty, to provide useful references for future solutions to sudden crises in the Chinese context, and to provide specific countermeasures and suggestions for tourism enterprises. The research logic of this paper is divided into four parts: background of the selected topic, literature review, case study and conclusion. In the research process, there are certain limi-tations in this paper, such as the research content is not universal and the limitations of the research method.
Keywords
OTA platforms, development, Ctrip
References
1. Wang, B.,Huang, Y.: Research on the development of online travel agencies in China under the impact of the epi-demic - Ctrip as an example. Journal of Economic Research 08, 38-41(2021).
2. Yu, J.: Research on the development strategy of Ctrip in the post-epidemic period. Huazhong Normal University, (2021).
3. Li, X.: Research on the resilience of tourism enterprises under the impact of the new crown epidemic and its mechanism of action. Beijing Second Foreign Language Institute, (2021).
4. Hua, N., Wang, D., Liang, L.: How do online travel agencies affect hotel performance? The moderating role of hotel brand. International Journal of Hospitality Management 77, 14-24 (2018).
5. Li, X., Liang, X., Liang, J.: How do online travel agencies affect hotel profitability? Evidence from Chinese tour-ist hotel sector. International Journal of Hospitality Management 80, 1-10 (2019).
6. Park, S. Y., Gretzel, U.: The influence of online travel agency’s advertising on consumer search behavior. Jour-nal of Travel Research 58(3), 450-465 (2019).
7. Aydinli, A., Karatepe, O. M.: The impact of online travel agencies on airline pricing strategies. Journal of Travel Research 59(1), 56-72 (2020).
8. Kim, H. J., Kim, J. H.: The impact of online travel agencies on the hotel industry: A comparison between chain and independent hotels. International Journal of Hospitality Management 89, 102559 (2020).
9. Qiu, R. T., Zhang, L.: Competition between traditional travel agencies and online travel agencies in China. Asia Pacific Journal of Tourism Research 25(6), 610-625 (2020).
10. Li, H., Li, X.: The impact of online travel agencies on consumers’ decision-making processes: A comparison be-tween China and the United States. Journal of Travel Research, 0047287520986656 (2021).
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-079-0
- ISBN (Online)
- 978-1-83558-080-6
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/29/20231350
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited