Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 29 , 10 November 2023


Open Access | Article

Impact of COVID-19 on OTA Platforms and Development: A Case Study of Ctrip

Ziqi Liu 1 , Jiahui Zeng 2 , Jingxin Zhou * 3
1 Taishan College of Science and Technology
2 Suzhou Dulwich international high school
3 Hunan University of Art and Science

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 29, 55-60
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Ziqi Liu, Jiahui Zeng, Jingxin Zhou. Impact of COVID-19 on OTA Platforms and Development: A Case Study of Ctrip. AEMPS (2023) Vol. 29: 55-60. DOI: 10.54254/2754-1169/29/20231350.

Abstract

This paper examines the impact of the epidemic on China’s online travel platforms and how the online travel platform Ctrip has responded and developed. Through a case study of Ctrip, the impact and response measures of Ctrip under the impact of the epidemic are studied, and response strategies are proposed for other enterprises. The academic signifi-cance of this paper is to explore the impact and rebound experiences of enterprises under sudden public crises and to study the crisis response ideas of Chinese enterprises; the prac-tical significance is to retrace the response and recovery process of Ctrip under great un-certainty, to provide useful references for future solutions to sudden crises in the Chinese context, and to provide specific countermeasures and suggestions for tourism enterprises. The research logic of this paper is divided into four parts: background of the selected topic, literature review, case study and conclusion. In the research process, there are certain limi-tations in this paper, such as the research content is not universal and the limitations of the research method.

Keywords

OTA platforms, development, Ctrip

References

1. Wang, B.,Huang, Y.: Research on the development of online travel agencies in China under the impact of the epi-demic - Ctrip as an example. Journal of Economic Research 08, 38-41(2021).

2. Yu, J.: Research on the development strategy of Ctrip in the post-epidemic period. Huazhong Normal University, (2021).

3. Li, X.: Research on the resilience of tourism enterprises under the impact of the new crown epidemic and its mechanism of action. Beijing Second Foreign Language Institute, (2021).

4. Hua, N., Wang, D., Liang, L.: How do online travel agencies affect hotel performance? The moderating role of hotel brand. International Journal of Hospitality Management 77, 14-24 (2018).

5. Li, X., Liang, X., Liang, J.: How do online travel agencies affect hotel profitability? Evidence from Chinese tour-ist hotel sector. International Journal of Hospitality Management 80, 1-10 (2019).

6. Park, S. Y., Gretzel, U.: The influence of online travel agency’s advertising on consumer search behavior. Jour-nal of Travel Research 58(3), 450-465 (2019).

7. Aydinli, A., Karatepe, O. M.: The impact of online travel agencies on airline pricing strategies. Journal of Travel Research 59(1), 56-72 (2020).

8. Kim, H. J., Kim, J. H.: The impact of online travel agencies on the hotel industry: A comparison between chain and independent hotels. International Journal of Hospitality Management 89, 102559 (2020).

9. Qiu, R. T., Zhang, L.: Competition between traditional travel agencies and online travel agencies in China. Asia Pacific Journal of Tourism Research 25(6), 610-625 (2020).

10. Li, H., Li, X.: The impact of online travel agencies on consumers’ decision-making processes: A comparison be-tween China and the United States. Journal of Travel Research, 0047287520986656 (2021).

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-079-0
ISBN (Online)
978-1-83558-080-6
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/29/20231350
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated