Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 41 , 10 November 2023


Open Access | Article

How the New Economy and the Economic Crisis are Affecting the Development of the Public Relations Industry

Mingyang Jin * 1
1 King’s College London

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 41, 111-115
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Mingyang Jin. How the New Economy and the Economic Crisis are Affecting the Development of the Public Relations Industry. AEMPS (2023) Vol. 41: 111-115. DOI: 10.54254/2754-1169/41/20232052.

Abstract

Economics and public relations are two very important fields in modern times and are closely related to each other. People tend to discuss the relationship between how the traditional economy has influenced the development of the public relations profession while neglecting the impact of new economic developments and economic crises on the public relations profession. The emergence of the attention economy as a trend and challenge to traditional economies also will have a significant impact on public relations. This article proposes the impact which the appearance of the new economy and the crises that have emerged in recent years in economic development will affect the public relations industry according to some case studies and data from recent years. Drawing on the literature, the author argues that the economic crisis will bring greater opportunities for the public relations industry. Also, the traditional economic model has changed as a result of the emergence and growth of the new attention economy, which will also cause the public relations sector to start moving in the direction of information competition.

Keywords

economic crisis, new attention economy, public relations industry, traditional economy, crisis response

References

1. Global Communication Report (no date) USC Annenberg School for Communication and Journalism. Available at: https://annenberg.usc.edu/research/center-public-relations/global-communication-report (Accessed: 15 June 2023).

2. Sweetser, Kaye D. "Digital political public relations." Political Public Relations. Routledge, 2019. 82-104.

3. Goldhaber, Michael H. "The attention economy and the net." First Monday (1997).

4. Lanham, Richard A. The economics of attention: Style and substance in the age of information. University of Chicago Press, 2006.

5. Evans, David C., and David C. Evans. "Attentional Focus." Bottlenecks: Aligning UX Design with User Psychology (2017): 21-33.

6. Evans, Nathaniel J., et al. "Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent." Journal of interactive advertising 17.2 (2017): 138-149.

7. Bachmann, Ruediger, Gabriel Ehrlich, and Dimitrije Ruzic. Firms and collective reputation: The Volkswagen emission scandal as a case study. No. 6805. CESifo Working Paper, 2017.

8. Mheidly, Nour, and Jawad Fares. "Leveraging media and health communication strategies to overcome the COVID-19 infodemic." Journal of public health policy 41.4 (2020): 410-420.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-103-2
ISBN (Online)
978-1-83558-104-9
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/41/20232052
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated