Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 41 , 10 November 2023
Open
Access | Article
How the New Economy and the Economic Crisis are Affecting the Development of the Public Relations Industry
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Abstract
Economics and public relations are two very important fields in modern times and are closely related to each other. People tend to discuss the relationship between how the traditional economy has influenced the development of the public relations profession while neglecting the impact of new economic developments and economic crises on the public relations profession. The emergence of the attention economy as a trend and challenge to traditional economies also will have a significant impact on public relations. This article proposes the impact which the appearance of the new economy and the crises that have emerged in recent years in economic development will affect the public relations industry according to some case studies and data from recent years. Drawing on the literature, the author argues that the economic crisis will bring greater opportunities for the public relations industry. Also, the traditional economic model has changed as a result of the emergence and growth of the new attention economy, which will also cause the public relations sector to start moving in the direction of information competition.
Keywords
economic crisis, new attention economy, public relations industry, traditional economy, crisis response
References
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3. Goldhaber, Michael H. "The attention economy and the net." First Monday (1997).
4. Lanham, Richard A. The economics of attention: Style and substance in the age of information. University of Chicago Press, 2006.
5. Evans, David C., and David C. Evans. "Attentional Focus." Bottlenecks: Aligning UX Design with User Psychology (2017): 21-33.
6. Evans, Nathaniel J., et al. "Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent." Journal of interactive advertising 17.2 (2017): 138-149.
7. Bachmann, Ruediger, Gabriel Ehrlich, and Dimitrije Ruzic. Firms and collective reputation: The Volkswagen emission scandal as a case study. No. 6805. CESifo Working Paper, 2017.
8. Mheidly, Nour, and Jawad Fares. "Leveraging media and health communication strategies to overcome the COVID-19 infodemic." Journal of public health policy 41.4 (2020): 410-420.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-103-2
- ISBN (Online)
- 978-1-83558-104-9
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/41/20232052
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited