Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 51 , 01 December 2023
Open
Access | Article
Research on Wotobuy and Platform Capitalism
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Abstract
The Web 3.0 era has made the use of digital e-platforms extremely popular, and people can access various digital platforms for online communication through mobile phones, computers and other devices. Nowadays, when material life is booming, the emergence of digital e-platforms has also led to great changes in people's consumption patterns. The platform capitalism arising from digital e-platforms has gradually taken a dominant position in the global economic market, and e-commerce-based platforms combined with social media platforms have created a new type of s-commerce. This article will use the research method of qualitative analysis, taking Wotobuy as an example, to introduce Wotobuy's platform characteristics and operation modes, and to explore and explain how platform capitalism affects consumer spending patterns, sectors of the economy, the labor market, the value creation process and social dynamics. The research finds that platform capitalism has changed the way consumers shop, but it has also raised significant concerns about power, privacy and the treatment of employees. In order to address these concerns, a balance must be found between innovation and regulation, and the development and intervention of relevant laws is necessary due to the growing influence of platforms.
Keywords
Wotobuy, social media, platform capitalism, e-commerce, s-commerce
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-149-0
- ISBN (Online)
- 978-1-83558-150-6
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/51/20230598
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited