Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Series Vol. 51 , 01 December 2023


Open Access | Article

Research on Wotobuy and Platform Capitalism

Yueyan Duan * 1
1 University of Sheffield

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 51, 1-5
Published 01 December 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yueyan Duan. Research on Wotobuy and Platform Capitalism. AEMPS (2023) Vol. 51: 1-5. DOI: 10.54254/2754-1169/51/20230598.

Abstract

The Web 3.0 era has made the use of digital e-platforms extremely popular, and people can access various digital platforms for online communication through mobile phones, computers and other devices. Nowadays, when material life is booming, the emergence of digital e-platforms has also led to great changes in people's consumption patterns. The platform capitalism arising from digital e-platforms has gradually taken a dominant position in the global economic market, and e-commerce-based platforms combined with social media platforms have created a new type of s-commerce. This article will use the research method of qualitative analysis, taking Wotobuy as an example, to introduce Wotobuy's platform characteristics and operation modes, and to explore and explain how platform capitalism affects consumer spending patterns, sectors of the economy, the labor market, the value creation process and social dynamics. The research finds that platform capitalism has changed the way consumers shop, but it has also raised significant concerns about power, privacy and the treatment of employees. In order to address these concerns, a balance must be found between innovation and regulation, and the development and intervention of relevant laws is necessary due to the growing influence of platforms.

Keywords

Wotobuy, social media, platform capitalism, e-commerce, s-commerce

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
ISBN (Print)
978-1-83558-149-0
ISBN (Online)
978-1-83558-150-6
Published Date
01 December 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/51/20230598
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated