Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 37 , 10 November 2023


Open Access | Article

Microsoft’s Prospect in Gaming Industry: Strengths, Weaknesses, Opportunities and Threats in Acquisition of Activision Blizzard

Huizhi Tan * 1
1 Shenzhen University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 37, 146-153
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Huizhi Tan. Microsoft’s Prospect in Gaming Industry: Strengths, Weaknesses, Opportunities and Threats in Acquisition of Activision Blizzard. AEMPS (2023) Vol. 37: 146-153. DOI: 10.54254/2754-1169/37/20231854.

Abstract

In January 2022, Microsoft stunned the public by announcing that it would acquire Activision Blizzard for $68.7 billion, a move that would radically change the gaming market. Through SWOT analysis, this paper analyzes the advantages and disadvantages of Microsoft and Blizzard, as well as the opportunities and threats brought by the acquisition. The study found that while Microsoft has mastered core technologies in cloud computing, it is in a weak position to compete for the top spot in the global gaming market, with xbox selling far fewer games and exclusives than its rivals SONY and Nintendo. Activision Blizzard is a leading game manufacturer with a mature game production studio and a large player community, which maintains efficient and high-quality game output all year round. The combination of Activision Blizzard and Microsoft will bring more game choices to Xbox players. This acquisition is conducive to the integration of the metacomverse industry chain and brings Microsoft a huge profit opportunity, but at the same time it faces the liquidity risk caused by the failure to complete the acquisition.

Keywords

acquisition, console game market, cloud gaming, metaverse, antitrust

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-095-0
ISBN (Online)
978-1-83558-096-7
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/37/20231854
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated