Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 10 , 13 September 2023
Open
Access | Article
How does Word-of-mouth Marketing Affect Customer Loyalty
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Abstract
With the development of social media, commercial marketing means are increasing rapidly. Among all the marketing strategies, word-of-mouth still plays a critical role. In addition, there has been a variety of innovations to apply this procedure in promotions. Thus, this article will focus on the relationship between word-of-mouth marketing and consumer loyalty to answer how word-of-mouth marketing improves consumer trust and wins long-term stable consumer groups.
Keywords
word-of-mouth marketing, customer loyalty, social media
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-47-8
- ISBN (Online)
- 978-1-915371-48-5
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/10/20230427
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited