Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 51 , 01 December 2023
Open
Access | Article
Research on the Factors of NBA Income Development in the Chinese Market Since 2007
* Author to whom correspondence should be addressed.
Abstract
This article mainly studies the developments and income increase of the National Basketball Association (NBA) in China over the past 16 years from 2007 till today, as well as those new factors that have led to the increase in income. This research summarizes and sorts out various factors that affect the NBA’s income in China, and offers some suggestions to improve the development of the NBA in China. This paper mainly reviews some articles and constructs mind maps to summarize the key determinants. This study examines the continuous increase in factors’ statistics and the rise of overall income of NBA in China. According to the research findings, the additional factors such as network broadcasts in recent years has indeed increased the overall revenues of the NBA in China by 5 to 6 percent. These factors make the overall NBA revenues in China rise in an efficient way. According to the result, this article provides some helpful suggestions, such as integrating NBA peripheral products with Chinese culture, co-branding NBA with short video platforms, and combining NBA with digital software. These are all suggestions to help the NBA develop better in China.
Keywords
NBA, income, Chinese markets
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-149-0
- ISBN (Online)
- 978-1-83558-150-6
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/51/20230646
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited