Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1
Series Vol. 5 , 24 April 2023
Open
Access | Article
Research on the Current Situation of Live Streaming - Taking DouYin as an Example
* Author to whom correspondence should be addressed.
Abstract
According to the study backdrop for this work, the formal debut of Douyin on September 20, 2016, means that it is accessible to users of all ages. The emergence of Douyin instantly drew a sizable number of users because, in recent years, as the economy has grown, people's entertainment lives have been richer. influx. The live broadcast feature and the shopping cart were successfully opened by Douyin in March 2018. Live streaming advanced when Douyin introduced the red man product window in May 2018. The history of Douyin's development and its effects as the primary platform for live streaming will be examined in this article. This article will conduct study using data comparison, yearly report comparison, and particular head anchor situations. The primary information includes the transaction trend graph, traffic source, order source, GMV (total cumulative transaction value in the live broadcast room), GPM (thousand views), UV (gross transaction value per view), CUP (customer unit price) (gross transaction value per number of transactions), percentage of transaction fans, and per capita viewing time (stay), among other things. This article analyzes the market structure and environment of live broadcast delivery, as well as the advantages and disadvantages of development for live broadcast delivery from the consumer's point of view. It also analyzes the viability of personal and business development. Finally, it offers some development recommendations.The findings of the study demonstrate that Douyin has benefited from the present e-commerce live broadcast delivery by attracting a sizable flood of users due to its unique qualities. The popularity of Douyin is not a coincidence, yet it doesa natural outcome of the ongoing shift in societal tendencies.
Keywords
live streaming, Bytedance, Douyin, KOL
References
1. L. Ceci(2022) Annual revenue generated by ByteDance from 2019 to 2021. https://www.statista.com/statistics/1285540/annual-bytedance-revenue/
2. Lai Lin Thomala(2022.) Douyin (TikTok) user age distribution in China 2021. https://www.statista.com/statistics/1202727/china-douyin-user-age-distribution/
3. TINGYI CHEN(2020) NEW WECHAT FEATURES. Douyin Live-streaming Case Studies: ROI and Sales Data.
4. Tracy Qu(2020) One-hit wonder? Viewership slumps for Luo Yonghao’s second live-stream after viral debut. https://www.scmp.com/tech/tech-leaders-and-founders/article/3079603/one-hit-wonder-viewership-slumps-luo-yonghaos-second
5. Heather Hao(2020) Tech company founder taps into e-commerce live streaming, $15.5 mln sales done in 3 hours. https://news.cgtn.com/news/2020-04-02/Tech-company-founder-taps-into-e-commerce-live-streaming-Pm4Vb2589q/index.html
6. Cheng Yu (2020) Millions tune in and buy during celebrity livestream. https://www.chinadaily.com.cn/a/202004/02/WS5e85a718a310128217283fb4.html
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1
- ISBN (Print)
- 978-1-915371-21-8
- ISBN (Online)
- 978-1-915371-22-5
- Published Date
- 24 April 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/5/20220067
- Copyright
- 24 April 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited