Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Series Vol. 33 , 10 November 2023
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Apple Inc. is one of the most successful technology companies in the world and has been at the forefront of the big data analytics and marketing revolution. The use of big data has become a key element in marketing, and Apple's approach is a good case study for companies seeking to use big data to enhance their marketing strategies. This paper will take it as a case study to discuss how to use big data to promote marketing. This paper will briefly introduce Apple and the concept of big data and marketing, then analyze how Apple applies big data to analyze the market, discuss Apple’s successful cases in marketing, and summarize Apple’s marketing strategies. A conclusion will be drawn at the end.
Apple Inc., marketing, big data
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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