Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 33 , 10 November 2023


Open Access | Article

A Case Study of Apple’s Success in Marketing Through Big Data Analysis

Chengwei Bai * 1 , Xiangting Chen 2
1 University of New South Wales
2 Cahznghou University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 33, 128-131
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Chengwei Bai, Xiangting Chen. A Case Study of Apple’s Success in Marketing Through Big Data Analysis. AEMPS (2023) Vol. 33: 128-131. DOI: 10.54254/2754-1169/33/20231647.

Abstract

Apple Inc. is one of the most successful technology companies in the world and has been at the forefront of the big data analytics and marketing revolution. The use of big data has become a key element in marketing, and Apple's approach is a good case study for companies seeking to use big data to enhance their marketing strategies. This paper will take it as a case study to discuss how to use big data to promote marketing. This paper will briefly introduce Apple and the concept of big data and marketing, then analyze how Apple applies big data to analyze the market, discuss Apple’s successful cases in marketing, and summarize Apple’s marketing strategies. A conclusion will be drawn at the end.

Keywords

Apple Inc., marketing, big data

References

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5. McKenna, R.: Marketing is everything. Harvard business review 69(1), 65-79 (1991).

6. Aron, J.: How innovative is Apple’s new voice assistant, Siri? (2011).

7. Horák, J., Kaisler, D.: Evaluation of the development of Apple Inc. stock price time series. In: SHS Web of Conferences, Vol. 132, pp. 01012. EDP Sciences (2022).

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-087-5
ISBN (Online)
978-1-83558-088-2
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/33/20231647
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated