Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2023 International Conference on Management Research and Economic Development
Series Vol. 22 , 13 September 2023
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Revelation and Suggestions for Businesses Through Self-gift Consumption
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Abstract
Nowadays, consumer behavior is no longer just to meet the basic needs of life, but is seen as a way of dealing with emotions. Gifts are no longer just given to others, and more and more people are eager to buy gifts for themselves. Competition in society is increasingly stimulating, and fear or anxiety has become an indispensable part of life. To alleviate stress or provide self-motivation, and empower themselves to face the challenges of work and life, the frequency of self-giving is increasing. Merchants should pay attention to this changing consumption trend and actively change some controllable external factors, such as store decoration, lighting, music, etc., which subtly affect consumers' shopping. They should try to increase the frequency and frequency of consumers' self-gifts as much as possible, thereby winning over competitors in commercial competition.
Keywords
self-gift consumption, self-gift consumption demand of customers, internal and external mentality
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2023 International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-915371-87-4
- ISBN (Online)
- 978-1-915371-88-1
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/22/20230293
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited