Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 27 , 10 November 2023
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The Impact of Loyalty Programs on Customers' Decision to Choose a Luxury Hotel
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Abstract
At the highest level of the hospitality industry, the clientele of luxury hotels is different from that of other hotels, and these customers have higher expectations for the services provided by the hotels. In order to retain these customers, many hotels use and continuously improve the loyalty program to help maintain their customer relationships. Through qualitative analysis, this paper will examine the impact of the loyalty program on consumer behavior at luxury hotels through qualitative analysis.
Keywords
loyalty program, hospitality industry, luxury hotel, customer behavior
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-075-2
- ISBN (Online)
- 978-1-83558-076-9
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/27/20231231
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited