Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 43 , 10 November 2023


Open Access | Article

Financial Analysis and Forecast of Nike, Inc.

Boyuan Zhang * 1
1 Beijing Institute of Technology

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 43, 51-59
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Boyuan Zhang. Financial Analysis and Forecast of Nike, Inc.. AEMPS (2023) Vol. 43: 51-59. DOI: 10.54254/2754-1169/43/20232124.

Abstract

This article aims to analyze the overall performance of Nike Inc. over the past three years and make predictions about its future. Firstly, the paper will discuss the three most significant accounting policies in Nike's 2022 annual report. This will help determine the company's asset management and utilization, profitability, and long-term development trends. Furthermore, the article will evaluate the company's performance in the previous year by comparing various financial ratios with its competitors in the Nike industry. This assessment will enable an evaluation of the company's financial position, and operational achievements, and showcase Nike's position within the industry. Lastly, based on Nike's overall performance in 2022, the paper will provide forecasts for the next two years regarding Nike's market value and performance. As a leading brand in the world of sports goods, Nike has proven through practice to be one of the most successful companies to date. It has adopted a strategically significant product portfolio strategy, resulting in significant market advancements. The conclusion of this article will contribute to other sports goods brands learning from Nike's relevant marketing strategies, thereby driving the overall development of the industry.

Keywords

accounting analysis, performance evaluation, strategic forecast

References

1. Nike’s online business is booming-“digital is here to stay,” CEO says. CNBC. https://www.cnbc.com/2020/09/23/nikes-ceo-says-digital-is-here-to-stay-e-com-business-fuels-sales.html,last accessed 2023/6/23.

2. Nike Annual Report 2022. https://investors.nike.com/investors/news-events-and-reports/?toggle=reports, last accessed 2023/6/23.

3. Adidas Annual Report 2022. https://report.adidas-group.com/2022/en/, last accessed 2023/6/23.

4. UA Newsroom. Annual Reports. https://about.underarmour.com/en/investors/financials/annual-reports.html, last accessed 2023/6/23.

5. VF Corporation Annual Reports. https://www.vfc.com/investors/financial-information/annual-reports, last accessed 2023/6/23.

6. 10 Top Dividend Stocks for 2023. Morningstar, Inc. https://www.morningstar.com/, last accessed 2023/6/23.

7. How Nike is using DTC and data to expand its empire. Retail Dive. https://www.retaildive.com/news/how-nike-is-using-dtc-and-data-to-expand-its-empire/596602/, last accessed 2023/6/23.

8. Pereira, D.: Nike Mission and Vision Statement. The Business Model Analyst (2023).

9. Nike’s Digital Ecosystem Paved the Way for D2C Transformation. BrainStation. https://brainstation.io/magazine/nikes-digital-ecosystem-paved-the-way-for-d2c-transformation, last accessed 2023/6/23.

10. The future of Nike in China after shutting down its NIKE Run Club app in 2022. Daxue Consulting - Market Research and Consulting China. https://daxueconsulting.com/nike-in-china/, last accessed 2023/6/23.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-107-0
ISBN (Online)
978-1-83558-108-7
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/43/20232124
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated