Advances in Economics, Management and Political Sciences
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Proceedings of the 2023 International Conference on Management Research and Economic Development
Series Vol. 24 , 13 September 2023
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An Analysis of the PayPal’s Corporate Strategy for Success
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Abstract
As a popular international trade payment tool, PayPal is loved by the masses around the world, utilizing its advanced technology, risk management and control, and customer service capabilities in the field of e-commerce payments. This paper gives information about PayPal and its current development. On the basis of the existing literature and data, the main purpose of the essay is to summarize the advantages of PayPal’s corporate strategy by analyzing its specific profit model and to explore the secrets of PayPal’s success. The analysis of PayPal’s success can strengthen its competitiveness in the field of online payment platforms and it also provides a better reference for other companies of the same type. Through specific theories and data from PayPal, this paper was able to conclude that Paypal’s greatest corporate strategic advantage is its combination of data insights, the Internet and technology, using SSL as a security system and expanding user base, gaining consumer trust and thus targeting consumer and merchant needs to create its own maximum profitability while having a sustainable competitive advantage.
Keywords
PayPal, e-commerce, strategy, online payment system, SSL
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2023 International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-915371-91-1
- ISBN (Online)
- 978-1-915371-92-8
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/24/20230421
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited