Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 69 , 08 January 2024
Open
Access | Article
Research on Sustainable Development Strategy of Commercial Banks under the Background of Internet Finance
* Author to whom correspondence should be addressed.
Abstract
In recent years, with the continuous development of social economy and the official arrival of the Internet era, Internet technology has penetrated into all fields of social economy, greatly changed people's way of production and life, and brought unprecedented opportunities and challenges for the development and innovation of all walks of life. At present, under the background of deepening financial innovation, the operation mode of Internet finance has been recognized by the majority of customers, but it also has a certain impact on the business of commercial banks. The survival and development of commercial banks are facing many challenges, forcing commercial banks to constantly change their operation mode to meet the needs of competitive development. Based on this, this paper starts with the concept and characteristics of Internet finance, analyzes the impact of the Internet on the operation of commercial banks, https://fanyi.youdao.com/download 2 and uses SWOT model to analyze the advantages, disadvantages, opportunities and challenges of the transformation and development of commercial banks under the background of Internet finance, and finally puts forward the countermeasures for commercial banks to achieve sustainable development. The purpose of this paper is to promote the traditional commercial banks to find a way to coexist with Internet finance and provide customers with more distinctive financial services.
Keywords
Internet finance, commercial banks, sustainable development
References
1. Liu Xiaowen. (2021) Research on Business Model of Commercial Banks based on Internet Finance [J]. Finance Online, 16: 17-18
2. Wan Guangcai & Cao Qiang. (2022) 21st Textbooks for finance: Internet Finance [M]. China Finance Press, Beijing, 2-8
3. Su, X. (2023) Research on important ways of Strategic transformation of commercial banks under Internet Finance [J]. Business Situation, 10: 27-29
4. Internet Society of China. (2022) 2021 China Internet Finance Industry Report [M]. China Finance Press, Beijing, pp. 7,101
5. Gao X L. (2020) A study on the Profit Model transformation of Commercial Banks under the background of Internet Finance: A Case study of BH Bank [D]. Shandong: University of Finance and Economics, 2020:27-36.
6. Industrial and Commercial Bank of China LTD. 2022 Annual Report, https://www.icbc-ltd.com/column/, pp. 144
7. 2022 Annual Report of China Construction Bank Corporation Limited, http://www2.ccb.com/cn/investor/, pp. 31
8. Bank of China Limited 2022 Annual Report, https://www.boc.cn/investor/, pp. 167
9. Zhu, R. (2022) Internet Finance Innovation and Entrepreneurship. Economic Management Press, Beijing, pp. 67-70
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-269-5
- ISBN (Online)
- 978-1-83558-270-1
- Published Date
- 08 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/69/20231308
- Copyright
- 08 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited