Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 59 , 05 January 2024
Open
Access | Article
Predicting Netflix’s Future Success by Using SWOT Analysis
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Abstract
Netflix is a leader in media and entertainment in today’s world, and this paper takes a comprehensive look at Netflix. This paper provides an in-depth study of Netflix’s historical evolution, foundational underpinnings, and key business areas. The research in this paper utilizes a SWOT analysis to thoroughly assess and analyze Netflix’s inherent strengths, weaknesses, emerging prospects, and looming challenges. The investigation scrutinizes the cornerstones of Netflix’s success, including content innovation, savvy data utilization, efficient distribution network, and cutting-edge technology integration, which have ensured Netflix’s success. By extrapolating and analyzing the extensive research and discussions, this paper offers sensible recommendations that offer possibilities for the future of Netflix and chart the trajectory of Netflix’s growth. Based on the aforementioned insightful research and discourse, current projections suggest that Netflix is expected to prosper for a decade or more. This assessment emphasizes Netflix’s enduring influence and potential for continued prosperity in the ever-changing media and entertainment landscape.
Keywords
Entertainment industry, Netflix, SWOT analysis, Streaming media platform
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-209-1
- ISBN (Online)
- 978-1-83558-210-7
- Published Date
- 05 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/59/20231079
- Copyright
- 05 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited