Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 30 , 10 November 2023
Open
Access | Article
Research on the Optimization Path of Eco-leadership Based on the Beauty Industry
* Author to whom correspondence should be addressed.
Abstract
People's aesthetics and tastes have changed with the progress of time and culture. People are constantly influenced by new things, technologies, and ideas, and the pursuit of beauty has increased. However, the beauty industry is currently facing natural resource and ethical dilemmas. Eco-leadership, focusing on environmental and social sustainability, can solve the current dilemmas and help maximize corporate benefits. This paper contributes to the application of eco-leadership in the beauty industry. The case study approach is used to analyze the application of eco-leadership in some leading beauty companies: the body shop, L' Occitane, Natura & Co, and KIKO. These companies are highly recognizable brands in the beauty industry, have a considerable market share, and their products lead to consumer buying behaviour. It is concluded that the beauty industry requires brand leaders to invest in environmental sustainability and social contribution. The strategies related to eco-leadership are suggested to mainly focus on animal testing, recyclability and availability of packaging, energy, and water management, and research into eco-technology.
Keywords
eco-leadership, beauty industry, environment, social, sustainability
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-081-3
- ISBN (Online)
- 978-1-83558-082-0
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/30/20231427
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited