Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Series Vol. 73 , 05 March 2024


Open Access | Article

Marketing Strategy of Open AI

Haoyuan Ma * 1
1 University of Califonia, Irvine 3151 Social Sciences Plaza, Irvine, CA 92617, the United States

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 73, 109-112
Published 05 March 2024. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Haoyuan Ma. Marketing Strategy of Open AI. AEMPS (2024) Vol. 73: 109-112. DOI: 10.54254/2754-1169/73/20231500.

Abstract

In the current society, the field of artificial intelligence is developing rapidly. In the field of artificial intelligence, OpenAI can be said to be one of the best, which promotes technological progress and market dynamic changes. This article discusses OpenAI's marketing strategy in depth, with the aim of understanding its formulation, evolution, and impact on the artificial intelligence industry. Through analysis, this paper examines the company's initial marketing efforts, branding and messaging strategies, and the role of collaborations and partnerships in expanding its market presence. The paper also discusses ethical considerations intertwined with OpenAI's marketing messages and statements, emphasizing the importance of transparency in this field. The findings of this paper highlight the importance of well-designed marketing strategies to shape industry perceptions, drive technology adoption, and promote ethical considerations in AI development. This research serves as a basis for looking at the complex relationship between marketing strategies and their wider implications for the AI industry.

Keywords

Open AI, marketing strategy, ChatGPT

References

1. OpenAI. "OpenAI Charter." OpenAI, [https://www.openai.com/charter/](https://www.openai.com/charter/).

2. Altman, Sam. "OpenAI's Mission and Principles." OpenAI Blog, 2019, https://www.openai.com/blog/openai-mission-principles/.

3. Metz, Cade. "OpenAI’s New Language Generator GPT-3 Is Shockingly Good—and Completely Mindless." *The New York Times*, 2020.

4. "Microsoft Invests in OpenAI to Jointly Develop New Cloud AI Technologies." *Wired*, 2019.

5. Vincent, James. "OpenAI’s GPT-3 Language Model: A Technical Overview." *The Verge*, 2020.

6. Russell, Stuart. *Human Compatible: Artificial Intelligence and the Problem of Control*. Viking, 2019, p. 202.

7. Tegmark, Max. *Life 3.0: Being Human in the Age of Artificial Intelligence*. Vintage, 2018, p. 123

8. Bostrom, Nick. *Superintelligence: Paths, Dangers, Strategies*. Oxford University Press, 2014, p. 78.

9. Russell, Stuart, et al. "Research Priorities for Robust and Beneficial Artificial Intelligence." *Future of Life Institute*, 2015.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
ISBN (Print)
978-1-83558-319-7
ISBN (Online)
978-1-83558-320-3
Published Date
05 March 2024
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/73/20231500
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated