Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 17 , 13 September 2023
Open
Access | Article
Research on the Availability Heuristic and its Application
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Abstract
The availability heuristic refers to individuals making decisions based on the availability of relevant events as a shortcut. The paper focuses on the availability heuristic and its own unique information processing mode through literature reading and analysis. According to the discussion of the application, it can be concluded that the availability heuristic affects individual risk cognition and decision-making behavior. Future research should explore the root causes, explore the relationship between the availability heuristic and other phenomena, and expand the research field of its application.
Keywords
availability, heuristic, risk, decision-making
References
1. Tversky A, Kahneman D. Availability: A heuristic for judging frequency and probability. Cognitive Psychology, 1973, 5(2)
2. Hills T T, Pachur T. Dynamic search and working memory in social recal1.Journal of Experimental Psychology: Learning， Memory and Cognition, 2012, 38(1).
3. Carroll J S. The effect of imagining an event on expectations for the event: An interpretation in terms of the availability heuristic. Journal of Experimental Social Psychology, 1978, 14(1).
4. Tversky A, Kahneman D. Judgment under uncertainty: Heuristics and biases. Science, 1974, 185 (4157).
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-77-5
- ISBN (Online)
- 978-1-915371-78-2
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/17/20231076
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited