Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 41 , 10 November 2023


Open Access | Article

Marketing Strategies in Times of Crisis

Boyi Zhang * 1 , Wenyuan Yang 2 , Chicheng Wang 3
1 City University of Macau
2 University of Sanya
3 Hong Kong Lingnan University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 41, 61-64
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Boyi Zhang, Wenyuan Yang, Chicheng Wang. Marketing Strategies in Times of Crisis. AEMPS (2023) Vol. 41: 61-64. DOI: 10.54254/2754-1169/41/20232038.

Abstract

In this paper, we discuss and research the marketing strategies which enable the catering industry companies to get through the crisis. Based on the case studies of successful and failing catering companies, we examine and conclude four factors of marketing strategies effective to overcome the problem. This paper provides referential value for catering industry companies to cope with the crisis.

Keywords

marketing strategies, catering industry, crisis

References

1. Dong, L. (2021, January 9). The consumer market has withstood the epidemic's impact and continued to upgrade its consumption structure. China's National Bureau of Statistics. http://www.stats.gov.cn/sj/sjjd/202302/t20230202_1896444.html

2. O’Malley, L., Story, V., & O’Sullivan, V. (2011). Marketing in a recession: retrench or invest? Journal of Strategic Marketing, 19(3), 285–310.

3. Quelch, J., & E. Jocz, K. (2009). How to Market in a Downturn. Harvard Business Review, 52–62. https://hbr.org

4. Kusluvan, S., Kusluvan, Z., Ilhan, I., & Buyruk, L. (2021). The role of communication in promoting adherence to safety guidelines in the hospitality industry during the COVID-19 pandemic. International Journal of Hospitality Management, 94, 102850

5. Fan, W. & Fang, S. H.. (2011). Gold pricing models in the financial crisis. (eds.) Proceedings of the 6th (2011) China Management Journal - Finance Session (pp. 210-219)

6. IBISWorld. (2018, December). Caterers in the US: Market Research Report. Retrieved fromhttps://www.ibisworld.com/united-states/caterers-industry/market-research-report/

7. Hongcan (Ed.). (2022, June 9). Under the epidemic situation, these catering brands against the trend of development by what? Baijiahao. https://baijiahao.baidu.com/s?id=1735137455559006659&wfr=spider&for=pc

8. Gao, T. (2021, February 3). Sanshang Japanese food company closure? All stores closed, a number of contract disputes have not been executed. Linkshop. http://www.linkshop.com/news/2021462602.shtml

9. HaiDiLao International Holding Ltd.2022 Interim report. (2022, September 2). Haidilao. https://website.hdlcdns.com/website/file/b69d8d10d9bb4d66ba204796146b0fca

10. Cheng, E. (2021, March 16). How HaiDiLao rose to the top of China's hotpot scene – and why it's struggling to stay there. South China Morning Post.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-103-2
ISBN (Online)
978-1-83558-104-9
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/41/20232038
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated