Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 41 , 10 November 2023
Open
Access | Article
Marketing Strategies in Times of Crisis
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Abstract
In this paper, we discuss and research the marketing strategies which enable the catering industry companies to get through the crisis. Based on the case studies of successful and failing catering companies, we examine and conclude four factors of marketing strategies effective to overcome the problem. This paper provides referential value for catering industry companies to cope with the crisis.
Keywords
marketing strategies, catering industry, crisis
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-103-2
- ISBN (Online)
- 978-1-83558-104-9
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/41/20232038
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited