Advances in Economics, Management and Political Sciences

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Proceedings of the 2nd International Conference on Business and Policy Studies

Series Vol. 10 , 13 September 2023


Open Access | Article

Will Specific Consumer Traits Affect Shopping Behavior, under the Condition of Influencer Marketing?

Yucen Liu 1 , Mocheng Yin 2 , Hongtai Li 3 , Zirui Liu * 4 , Kailan Wang 5
1 Knowledge-First Empowerment Academy
2 Startlight Education
3 Beijing Keystone Academy
4 One Direction Academy
5 New channel

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 10, 84-95
Published 13 September 2023. © 13 September 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yucen Liu, Mocheng Yin, Hongtai Li, Zirui Liu, Kailan Wang. Will Specific Consumer Traits Affect Shopping Behavior, under the Condition of Influencer Marketing?. AEMPS (2023) Vol. 10: 84-95. DOI: 10.54254/2754-1169/10/20230436.

Abstract

This article will mainly talk about the analysis of influencer marketing. We will discuss this topic in 3 different parts, which are gender, age, and location. The data showed that females are generally more affected by influencer marketing, and people under the age of 26 are more affected by influencer marketing. However, the data we collect cannot successfully get the conclusion of location. We have concluded whether the gender, age, and region of customers will affect their degree of influence by influencer marketing. In addition, our research outcome could help brands decide which kind of consumers they should implement influencer marketing to achieve the best results.

Keywords

age, gender, location, consumer behavior, influencers on social media

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Business and Policy Studies
ISBN (Print)
978-1-915371-47-8
ISBN (Online)
978-1-915371-48-5
Published Date
13 September 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/10/20230436
Copyright
13 September 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated