Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 10 , 13 September 2023
Open
Access | Article
Will Specific Consumer Traits Affect Shopping Behavior, under the Condition of Influencer Marketing?
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Abstract
This article will mainly talk about the analysis of influencer marketing. We will discuss this topic in 3 different parts, which are gender, age, and location. The data showed that females are generally more affected by influencer marketing, and people under the age of 26 are more affected by influencer marketing. However, the data we collect cannot successfully get the conclusion of location. We have concluded whether the gender, age, and region of customers will affect their degree of influence by influencer marketing. In addition, our research outcome could help brands decide which kind of consumers they should implement influencer marketing to achieve the best results.
Keywords
age, gender, location, consumer behavior, influencers on social media
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-47-8
- ISBN (Online)
- 978-1-915371-48-5
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/10/20230436
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited