Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 44 , 10 November 2023


Open Access | Article

Research on Netflix’s Impacts on Contemporary Screenagers and the Reasons for Its Success

Chang Su * 1
1 Lancaster University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 44, 232-236
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Chang Su. Research on Netflix’s Impacts on Contemporary Screenagers and the Reasons for Its Success. AEMPS (2023) Vol. 44: 232-236. DOI: 10.54254/2754-1169/44/20232235.

Abstract

Netflix and binge viewing have gained increasing popularity among the new generation of TV and movie viewers since they are more convenient and can provide customized watch-ing services. This paper is focused on the unique business model of Netflix and seeks to find out why it once became popular among Chinese viewers. A crucial reason is that Netflix has made a committed effort to create and promote original content. It keeps a keen eye on viewers’ needs by creating a tailored and remarkable TV viewing experience. However, the negative impacts of binge-watching behaviour cannot be ignored. It is now considered an important reason for loneliness and a low degree of cognitive function. Overall, the paper employs secondary data analysis, which offers a critical review of previously collected data in the new research area.

Keywords

Netfilx, online video streaming platform, screenagers, television series

References

1. Matrix, S. (2014). The Netflix effect: Teens, binge watching, and on-demand digital media trends. Jeunesse: young people, texts, cultures, 6(1), 119-138.

2. Spangler, T. (2015). Does Netflix Really Have 20 Million-Plus Users in China? Research Firm Projects Massive VPN Base. Yahoo, accessed 8th April, 2023, https://www.yahoo.com/entertainment/news/does-netflix-really-20-plus-million-users-china-183308920.html.

3. Bellante, W., Vilardi, R., & Rossi, D. (2013, September). On Netflix catalog dynamics and caching performance. In 2013 IEEE 18th International Workshop on Computer Aided Modeling and Design of Communication Links and Networks (CAMAD) (pp. 89-93). IEEE.

4. da Silva, J. M. S., & de Andrade Lima, R. C. (2022). Is Netflix a threat to the cable TV industry? Evidence from Brazil. Telecommunications Policy, 46(3), 102274.

5. Pittman, M., & Sheehan, K. (2015). Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix. First Monday.

6. Davis, B. C. (2016). The Netflix effect and defining binge-watching.

7. Derrick, J. L., Gabriel, S., & Hugenberg, K. (2009). Social surrogacy: How favored television programs provide the experience of belonging. Journal of Experimental Social Psychology, 45(2), 352-362.

8. Burroughs, B. (2019). House of Netflix: Streaming media and digital lore. Popular Communication, 17(1), 1-17..

9. Wayne, M. L., & Uribe Sandoval, A. C. (2023). Netflix original series, global audiences and discourses of streaming success. Critical Studies in Television, 18(1), 81-100.

10. Sharma, R. A. (2016). The Netflix effect: impacts of the streaming model on television storytelling.5.

11. Martinson, J. (2015). Netflix’s Ted Sarandos: ‘We Like Giving Great Storytellers Big Canvases. The Guardian. March 15, 2015.

12. Wallin, A. (2016). Netflix Brings New Original Anima Series, Perfect Bones, to Members Worldwide. Netflix Media Center. February 24, 2016.

13. Madrigal, A. C. (2014). How Netflix Reverse Engineered Hollywood. The Atlantic. January 2, 2014.

14. Morgan, B. (2019). What is the Netflix effect?. Forbes.

15. Lotz, A. D., Eklund, O., & Soroka, S. (2022). Netflix, library analysis, and globalization: rethinking mass media flows. Journal of Communication, 72(4), 511-521.

16. Pittman, M., & Sheehan, K. (2015). Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix. First Monday.

17. 17Gomez-Uribe, C. A., & Hunt, N. (2015). The netflix recommender system: Algorithms, business value, and innovation. ACM Transactions on Management Information Systems (TMIS), 6(4), 1-19.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:

1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).

Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-109-4
ISBN (Online)
978-1-83558-110-0
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/44/20232235
Copyright
10 November 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated