Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Advances in Economics, Management and Political Sciences
Series Vol. 76 , 18 April 2024
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Analysis of Blind Box Economy Based on Product Design and Marketing Strategy of "POP MART”
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Abstract
The blind box economics refers to a system where a product is enclosed within a packaging that remains sealed, so concealing its contents from the consumer. The method aims to captivate clients by generating excitement, motivating them to eagerly open the subsequent package following their purchase. The popularity of blind boxes is increasing worldwide, attracting a growing number of collectors within the community. This study analyzes the blind box economy, focusing on the product design's ability to generate excitement for customers. The study specifically highlights POP MART, a prominent company in this sector. During the study, the author emphasizes the significance of innovative product design, including conceptual elements, and enhancing customer experience in fostering consumer participation within the blind box community. The study delves into various domains of research, including community building, digital marketing, and limited edition releases. These examples illustrate the process of generating client desire and fostering future engagement. Primarily, it is necessary to examine the impact of market trends and client behaviors on the future economy of the country. The paper discusses the successful implementation of problems by POP MART and their impact on customers and businesses inside the blind box economy.
Keywords
digital marketing, Blind Box Economy, POP MART, Product Design
References
1. Gao, Yutong. “(PDF) How Do Blind Boxes ‘Blind’ Customers’ Minds? A Qualitative Study ...” How Do Blind Boxes “Blind” Customers’ Minds? A Qualitative Study about Purchase Decisions of Blind Box Consumers, ResearchGate, Jan. 2022
2. Zhang, Yi, and Tianqi Zhang. “The Effect of Blind Box Product Uncertainty on Consumers’ Purchase Intention: The Mediating Role of Perceived Value and the Moderating Role of Purchase Intention.” Frontiers, Frontiers, 28 June 2022
3. Tse, Alexandrite. “How Fashion Can Leverage Blind Box Marketing in China.” Vogue Business, Vogue Business, 7 Jan. 2022
4. Zhang, Ziwei. “Research on Blind Box and Its Marketing Strategy.” Atlantis Press, 2021, (2-3).
5. AppCurators. “Digital Marketing and the Use of Social Media Platforms to Reach Customers.” LinkedIn, 10 Mar. 2023
6. Christopher. “How to Create a Successful Limited Drop Marketing Campaign.” Uphance, 31 Aug. 2023
7. Liu, Yue. “The Surprise Blind Box Which Might Contain Anything – How the ‘Gambling’ Mindset Is Impacting Customer Experience in China: Spiegel Institut.” Spiegel Institut Mannheim, 2022
8. Zhang, Yi, et al. “Research on the Effect of Uncertain Rewards on Impulsive Purchase Intention of Blind Box Products.” Frontiers in Behavioral Neuroscience, U.S. National Library of Medicine, 15 Aug. 2022
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-83558-375-3
- ISBN (Online)
- 978-1-83558-376-0
- Published Date
- 18 April 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/76/20241780
- Copyright
- 18 April 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited