Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 56 , 01 December 2023
Open
Access | Article
The Value and Promotion Role of Opinion Leaders in Media Communication
* Author to whom correspondence should be addressed.
Abstract
The research background of this paper is the continuous development of modern science and technology, the continuous popularization of the Internet links people in various regions, and people who have more knowledge in each field gradually gain a lot of fans on the Internet, and their comments are also recognized by more people. These people are called opinion leaders. However, the value and influence that opinion leaders can bring are gradually expanding and affecting our lives. The goal of this paper is to find out the influence and value that opinion leaders can bring to different objects such as society, individuals and companies. The main research content is what kind of value can opinion leaders create and promote the development of public opinion by using their high appeal and credibility on the Internet. And that affects the economy and politics and different aspects of the whole country. The influence of opinion leaders is huge and can bring a lot of value, but whether ordinary people can distinguish the truth and falsehoods of opinion leaders’ speeches is very important. The independent thinking of ordinary people should not be obliterated by the big trends on the Internet.
Keywords
social media, opinion leader, economic development, the effect on the mind
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-159-9
- ISBN (Online)
- 978-1-83558-160-5
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/56/20231048
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited